Value of Social Media shines Brightly for Business

- November 16, 2012 2 MIN READ

How does a company measure social media marketing ROI? Can your business justify hiring a social media management agency? You might be surprised how many different ways there are to answer these questions and how many ways there are to determine the indirect and direct value of social media for small to medium-sized businesses.


Nurture the Relationship or Watch it Wilt

- November 14, 2012 2 MIN READ

Your brand has thousands of Facebook fans and even more Twitter followers. That is great. Well, actually it may not be that great after all. You see, it really doesn’t matter if you have thousands of social media users who are a part of your online community if you aren’t engaging with them in a meaningful way on a consistent basis. In fact, you are better off having a meaningful relationship with hundreds of engaged evangelists than you are piling up fan numbers and followers who you never communicate with at all.


Things Bosses & Founders need to understand about Social

- November 12, 2012 2 MIN READ

Social media channels like Facebook are not just playgrounds for people to socialise, share pictures and spread the latest funny YouTube video. These very same people are talking about your brand, recommending your products and services to friends, complaining about a bad experience with your company, searching for information and reviews about your company and so much more. Here’s the catch.


Is Twitter Advertising for You?

- November 8, 2012 2 MIN READ

Is Twitter advertising right for your business? Small businesses using social media in Australia can benefit from advertising on Twitter. But before you start spending your hard earned money promoting your tweets, I recommend you take the time to learn as much as you can about this social marketing strategy. In fact, I’ll go ahead and get you started with a few basics and best practices.


Facebook for Business – Timeline Tips!

- November 6, 2012 2 MIN READ

Facebook for business Timeline pages continue to confuse some brands. Even those businesses that think they are utilising their timeline properly in their online social marketing strategy, may not be maximising their roi and getting the most from their social networking efforts. In the first instalment of this guide to setting up your Timeline page, we discussed an interesting Facebook Timeline webcam eye-tracking study, cover photos, using Facebook apps and a few other important ideas for brands. Let’s continue with the fun here.


Add Instagram to your Social Marketing Strategy

- November 1, 2012 2 MIN READ

Social media users love posting, viewing and sharing photos, and the Instagram photo sharing app is quickly becoming one of the most popular tools they use. According to an August 2012 post I read on theHubSpotBlog, “Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!).” And in case you didn’t hear the news when it broke back in April, that little social network Facebook purchased Instagram and most likely has some big plans for the photo sharing app.


How Google + can grow your Business

- October 30, 2012 2 MIN READ

Google+ continues to be that one social network businesses and brands are not so sure about. I am often asked by owners if it is worth the effort to include this network in their social media strategy. While it is true that Google+ continues to lag behind Facebook and Twitter in terms of users, I still recommend that you give it a long, hard look. In fact, I’m going to share a few ways you can use Google+ to generate leads and grow your business.


4 Privacy Tips we are NOT Keeping Private

- October 29, 2012 2 MIN READ

Are you mindful of your privacy when using social networking sites like Facebook? Do you review and update your Facebook privacy settings on a regular basis? If you answered no to both or either of these questions, you are not alone.


Facebook Groups – Your Business’ Secret Weapon

- October 19, 2012 2 MIN READ

Does your business use Facebook groups in its social marketing strategy? If you are like most businesses using social media in Australia, and even globally, chances are you only use Facebook’s timeline to connect to your community of customers. I’m going to show you how Facebook groups can benefit your business and give you an edge on your competition.


Beware of Social Media Agencies that Don’t Posses this…

- October 16, 2012 2 MIN READ

Growing your business on social media takes time and effort. Sure you can hire someone to deliver your small business social network accounts 5000 Facebook fans or Twitter followers. But if you are a coffee shop in Australia, does it really do you any good to have 800 new page Likes from New York City or India? Even worse, are you wasting money on fake Facebook accounts?


7 Indispensable Pieces of Your Successful Social Media Strategy

- October 10, 2012 2 MIN READ

Does your social media strategy include posting to Facebook when you remember that its been two weeks since you’ve posted to your Facebook for business page? If so, then it is time to rethink your social marketing game plan. Below is a quick overview of seven vital pieces to put in place when you are designing a social media strategy.


Three Steps to Jump Start your Google+ Account

- October 8, 2012 2 MIN READ

Do you still have a nagging feeling that you should step away from your favorite social media channels like Facebook, Pinterest and Twitter long enough to start using your Google+ account? Oh I see, you haven’t even opened up an account on this social network because you were holding out until you could get your own Google+ vanityurl. Sorry, if you’re not a famous celebrity or popular business Brand, you’ll have to wait a little longer for that one.


Social image size Cheat Sheet

- October 4, 2012 < 1 MIN READ

Creating a foundation for your pages can be core to ensuring your brand maintains consistency online. One of the easiest way’s to do that is to have images designed across one theme and use them on all of your business social media sites. To make it as simple as possible, here are some of the more common sizes and imaged you will need to collate to ensure you have a great look and feel to your pages.


Improve Search Engine Ranking and Grow Traffic with Social Media

- September 24, 2012 2 MIN READ

Social media marketing and SEO no longer exist as completely separate entities. These days they must work together to give your website a boost in ranking and traffic. While search engine optimisation is not dead as we know it, the socialisation of search is definitely upon us. Your social networks now have a direct influence on your search engine rankings and your online traffic. Here are some simple, surefire steps to improve both your rankings and your traffic.


Using Photos to Grow Your Social Media Presence

- September 20, 2012 2 MIN READ

Engage and grow your social media audience with images. If you are not following that advice, then you need to reconsider your social media marketing strategy. When it comes to social actions like sharing, liking, and commenting; photos rule. Look at the amazing growth of social networks like Instagram andPinterest. The popularity of these two social channels alone should get your photo marketing engine into overdrive. Let’s take a look at a few strategies for using photos on Facebook, Pinterest and other social marketing channels.