How does a company measure social media marketing ROI? Can your business justify hiring a social media management agency? You might be surprised how many different ways there are to answer these questions and how many ways there are to determine the indirect and direct value of social media for small to medium-sized businesses.
Shona Mackin is the founder and Chief Engagement Officer at Social Face. Shona is an entrepreneur who has extensive experience running facebook business pages for her own previous businesses and as a consultant for the past 5 years. Over that time we have worked out what works and how to get the best results online. Shona is a talker, can have her arm twisted if there is fun to be had and holds a useless bachelor of dance as a degree.