Brains Trust

Supercharge sales with Social Media

- October 10, 2013 2 MIN READ

Have you been told that social media and sales are not related? Well, that is not entirely true. While it is true that business owners should not expect to see the same measurable ROI data from social marketing strategies as they do from their traditional sales efforts, your business can definitely use its social networks to increase sales.

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How to increase your mobile advertising Success

- April 26, 2013 2 MIN READ

Is your business considering Facebook mobile advertising to increase brand awareness and sales? Setting aside part of your social media marketing budget for Facebook mobile ads is a smart decision. Here’s a few tips to ensure your choice to advertise on this social network delivers a good ROI and meets your company’s benchmarks.

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Facebook for Business changed again whilst you were sleeping

- April 11, 2013 2 MIN READ

What’s new on the Facebook for business front? That’s a good – and relevant – question as our favorite social network has been tossing us lots of goodies lately. So, let’s not waste time, and let’s take a look at some of our favorite new additions and changes Facebook recently introduced and how they will affect your business.

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Six ways to increase engagement on your facebook page

- February 12, 2013 2 MIN READ

Is your Facebook for business page feeling a little lonely these days? Does your social network community feel more like a social media ghost town? Without an active, engaged group of fans, your business’s Facebook page is doing your brand absolutely no good. That’s why I’m going to share six sure-fire steps that will boost your “likes” and deliver an active social marketing community. Are you ready?

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Twitter has some new rules, the “t” is out

- February 8, 2013 2 MIN READ

Have you been keeping up with Twitter and the changes the social network made during 2012? Much like Facebook and other social media channels, the folks at Twitter stirred the pot a bit with some major changes and pushed out some new, helpful features for its users. Here’s a quick glance at four of the changes and how they might affect your business.

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The Neilson Social Media Report

- January 31, 2013 3 MIN READ

Check out the growth of mobile and app access when it comes to social media, not much more to say there, aside from if you don’t already have your website and business strategy optimised so it’s mobile responsive, there is no better time to move that to the top of the list. Social Media in business is no different to anything else, the easier you can make it for people to buy and interact with you, the better your results will be.

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Grab your Graph Search Social Network Customers

- January 29, 2013 2 MIN READ

Are you ready for a Facebook for business strategy that will deliver ready-made customers to your virtual and physical front door? Would you be excited to know that you can fill your local business full of individuals that showed up, not because of expensive advertising but instead, from recommendations from their friends? Strap on your learning hat and let’s take a look at the actions steps you can take to ensure your business is found by Facebook Graph Search.

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Facebook Graph search promises big benefits for business

- January 25, 2013 2 MIN READ

Facebook’s big reveal is now revealed! In case you’ve been living in the most unsociable corner of the Internet, you must have heard a thing or two about Facebook Graph Search by now. However, if you are like many small business owners, you probably don’t have a clear understanding how this new social network search engine will affect your social marketing strategy. Well, let’s clear that up right now.

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Facebook Timeline Rule Changes

- January 21, 2013 < 1 MIN READ

Until January 15th,2013 there have been guidelines around what can be included in your facebook cover image. Some of the previous items included websites, phone numbers and asking people to “like your page” in the artwork of your cover image.

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Social Media Trends in 2013

- January 10, 2013 2 MIN READ

Social media trends for 2013 come in all shapes and sizes. Some of these 2013 social media marketing trends may not seem surprising at all while others may be something you had no idea about. Either way, our quick review of some hot trends in social networking for 2013 will give your business a jump on where you should focus your social media strategy in the coming year.

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Getting to know Google+ Groups

- December 20, 2012 2 MIN READ

Google+ is still flying beneath the radar when it comes to many business’s social media marketing plans. Yes, it is hard to believe that with the company’s tight grip on the online and offline world that the Google giant could ever hide in plain sight. But with this social networking channel, that seems to be what is happening for many businesses and social media users. I’m willing to bet that might be about to change.

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How to … Create the Perfect Christmas campaign on social media

- December 12, 2012 2 MIN READ

Christmas is an excellent time of year to push your social media marketing strategy forward. As the holidays approach, shopping ensues and workdays become more leisurely; your customers will be using social networks more and more to connect with friends, families and businesses. We’ve put together a quick holiday season guide giving your business a few tips for how to use social marketing to increase sales and connect with customers over the Christmas holiday season.