Have you been told that social media and sales are not related? Well, that is not entirely true. While it is true that business owners should not expect to see the same measurable ROI data from social marketing strategies as they do from their traditional sales efforts, your business can definitely use its social networks to increase sales.
Shona Mackin is the founder and Chief Engagement Officer at Social Face. Shona is an entrepreneur who has extensive experience running facebook business pages for her own previous businesses and as a consultant for the past 5 years. Over that time we have worked out what works and how to get the best results online. Shona is a talker, can have her arm twisted if there is fun to be had and holds a useless bachelor of dance as a degree.