Branding plays such a big and important part in marketing your business, yet it is a topic often neglected by small business owners. The purpose of branding is to build trust so that people can buy from you without hesitation. Branding creates familiarity which leads to trust which leads to more sales.
Franziska is a leading marketing strategist, philanthropist, speaker, author and the co-founder of Basic Bananas (www.basicbananas.com).
Her business Basic Bananas runs marketing programs around Australia teaching small business owners how to grow their businesses through smart, effective and innovative marketing without all the fluff. Franziska is the author of Bananas About Marketing – How to Attract a Whole Bunch of Clients and also contributes to various magazines. She has been featured in various publications including The Sydney Morning Herald, The Age, SmartCompany, Spark, Dynamic Business Magazine, MyBusiness, Online Entrepreneur Magazine, Nett Magazine.