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How to: Create an Irresistible Brand

- November 28, 2012 3 MIN READ

Branding plays such a big and important part in marketing your business, yet it is a topic often neglected by small business owners. The purpose of branding is to build trust so that people can buy from you without hesitation. Branding creates familiarity which leads to trust which leads to more sales.

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Marketing & The Melbourne Cup

- November 9, 2012 2 MIN READ

Melbourne Cup Day here in Australia is a big deal. The best horses, the best jockeys and the fanciest hats are out for public enjoyment. A lot of brands have been leveraging this unique event over the last few weeks, reminding us on every billboard, TV ad and packaging.

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How to determine your Niche

- October 24, 2012 3 MIN READ

Why is having a niche so important for a small business? Targeting a smaller, very defined group of people to work with is so much easier than targeting everybody. Here are a few reasons why selecting a niche is a must for any small business owner:

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Marketing: Which way to Success?

- September 13, 2012 1 MIN READ

A lot of our clients often want to know the ‘fastest way to success’, so we thought we’d share a few ideas to get you started on your wonderful journey (whatever your definition of success may be).

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Lessons from Mongolia …

- September 6, 2012 2 MIN READ

This article is coming to you from somewhere in between Mongolia and Russia as I’m sitting on the Trans-Siberian railway admiring the landscapes and thinking about how there is so much we can learn from the Mongolian nomads. Living with the nomads in Mongolia was one of the most amazing experiences and I’d like to share some lessons I’ve learnt that apply to business (and personal life).

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Marketing Mistakes: Me, Myself and I

- July 26, 2012 1 MIN READ

It’s all about me, myself and I… or that’s what a lot of businesses think when it comes to marketing. A big mistake. Even though it is so exciting to write about yourself, it is not so exciting for your prospects and clients. The purpose of your marketing is to attract the right market by making your business appealing to them.