Adtech platform Zitcha bolsters C-Suite with three key additions

- March 20, 2023 2 MIN READ
Zitcha team, CRO Nick Hinsely and CTO Anthony Rey. Photo: Supplied
Australian advertising platform, Zitcha, announced several key additions to its C-Suite and strategic partnerships worldwide as part of an international expansion rolling out throughout 2023.

The software platform lets retailers sell advertising space to suppliers to market directly to their customers. 

It automates marketing purchases by retail brands on retailer channels such as email, apps, digital in-store screens, websites, and social media.

Late last year, the platform raised $4.7 million in Seed funding in a round led by local VC OIF Ventures.

Zitcha’s C-Suite has been bolstered by one familiar face and two new hires, each bringing a unique blend of experience and expertise. 

Zitcha co-founder and former managing director at Hatched, Jack Byrne, has transitioned to the Chief Operating Officer (COO) role at Zitcha. He will oversee day-to-day operations, drive efficiency and guide the company’s growth. 

As Zitcha’s new Chief Technology Officer (CTO), Anthony Rey brings extensive expertise in technology leadership. He is tasked with designing the technology roadmap and ensuring the platform stays innovative.

Former Senior Vice President of sales at customer data platform Lexer, Nick Hinsley, joins Zitch as the new Chief Revenue Officer (CRO).

He played a pivotal role in scaling Lexer to serve over 200 brands. At Zitcha, he will be responsible for driving revenue, forging strategic partnerships, and expanding the company’s growth.

Zitcha Cofounder and CEO Troy Townsend said the stage is set for 2023 to be a very exciting year for Zitcha, and they’re already off to a great start with these three additions to their C-Suite. 

“Jack, Anthony, and Nick are all proven leaders with rich experience in their respective spaces. In the coming months, they will all play critical roles in accelerating our company’s growth and success as we move deeper into the U.S. and European markets,” Townsend said.

On the strategic partnerships front, Zitcha has recently forged agreements with two companies to provide inroads to more fruitful relationships in the U.S. and Europe.

Zitcha partnered with Qsic worldwide, a market leader in AI-powered retail audio media, including 7-Eleven in the US. Qsic’s turnkey solution automates and streamlines in-store audio, reaching millions of shoppers globally.

Qsic co-founder Nick Larkins said with speakers in every store, incorporating audio into retail media strategy is incredibly easy.

“Our partnership with Zitcha is a game-changer, allowing us to deliver our innovative solutions to their customers and expand our reach to a broader audience of retailers seeking seamless omnichannel integration,” Larkins said.

Europe, Zitcha has teamed up with Grace & Co., a U.K.-based networked marketing consultancy, a one-stop-shop for retail media.

Grace & Co. founder Michael Islip said through this new partnership, they look forward to helping retailers reach their customers and drive revenue in new ways.

“We love Zitcha’s omnichannel approach as we think it offers a glimpse of the future of retail media that’s not just about digital but also incorporates underutilised in-store and offline channels. And, unlike other advertiser platforms, Zitcha takes a retailer-first approach. This ethos, along with their no-nonsense attitude, makes them a brilliant partner for Grace.”