Advice

Your idea Sucks!

- June 11, 2013 3 MIN READ

Having recently moved up to Sydney from Melbourne to take on a new opportunity, one of the first ports of call on my list was visiting arguably Australia’s largest start-up conference

Advice

Hey Startups, I’m calling bullshit. You don’t understand sales.

- January 18, 2013 5 MIN READ

In general around 80% of sales people I have met, are pretty average, because they really don’t understand the science around sales and the difference between that and account management. There is a HUGE difference. When you are starting up a business, before you have accounts to manage, this is when your truly see what sales and business development is all about.

Advice

Growth Hacking [how to get more customers with less spend]

- October 3, 2012 4 MIN READ

I admit it, I was wrong. When I first imagined building Airtasker, I thought that from the start, marketing would be the most significant factor in building a successful marketplace for services. After a few months of pushing our developers to build lots of stuff to support online marketing campaigns, Jono (Airtasker COO and co-founder) and I started looking at the data and realized that whilst we had a pretty good net promoter score, we were spending some of our money on acquiring customers who weren’t going to be die-hard advocates of our service.

Advice

Meeeup, Taps into Friends of Friends on Facebook.

- August 16, 2012 < 1 MIN READ

The website taps into Facebook users already existing social networks to match them with extended friends networks. Everyday, Meeeup sends the user a match chosen from their social graph, and the user has 24 hours to decide whether to “Meeeup” or “Meeeno” that match. If the user selects Meeeno, that match will never occur again. But if there’s a mutual Meeeup, the users will be connected. What’s more, once a connection is made, members will receive exclusive offers to redeem at the cities top trending hot spots when they meet up.

Advice

Bargain Botox BIG in the Burbs

- November 23, 2011 3 MIN READ

A suburban hairdresser who teamed up with a doctor to make Botox affordable and safe for regular people, has the likes of teachers, truck-drivers and tradesmen lining up to rejuvenate their looks.

Advice

Wholesale Baby: Startup Success Story!

- June 26, 2011 2 MIN READ

Wholesale Baby is Australia’s largest wholesale agency specialising in baby goods. Many of the brands we represent are owned by stay-at-home or working mums, some are hand-made, some are Australian designed, and all are top quality. We sell our brands into a wide range of online and traditional stores.

Advice

Fat profits from skinny clients.

- May 25, 2011 2 MIN READ

In 2005, two Sydney sisters, Ariana and Anthea Hendry, became increasingly disgruntled about going to the gym. However, they realised that there were limited alternative weight loss services available to Australian men and women. Then they discovered HYPOXI