Advice

Sydney opinion polling startup Metapoll aims to be the most accurate predictor of the federal election

- February 25, 2016 4 MIN READ

Over the course of the 18 months I worked at Newspoll, the market research organisation behind The Australian newspaper’s fortnightly political opinion poll, I saw three different Prime Ministers in office, with those very opinion polls I was helping to conduct leading to the demise of two of them. But while opinion polls have developed an extraordinary power in Australian politics, their accuracy is questionable.

Advice

How startups can improve their early stage marketing

- February 16, 2016 6 MIN READ

Most startups are terrible at early stage marketing. If you don’t believe me, just take a quick search of any startup featured on Startup Daily – check out their social media profiles, and if they have a blog. What you’ll find is that there is not much is going on – kind of like Donald Trump’s hair once upon a time, but hey, he fixed that!

Advice

Jane Lu and Gen George launch women’s entrepreneur community Like Minded Bitches Drinking Wine

- February 9, 2016 3 MIN READ

Showpo’s Jane Lu and OneShift’s Gen George are a part of and love many of those groups, but decided to launch one that was more their style late last year. Going strong since October, Like Minded Bitches Drinking Wine (LMB) is exactly what it says on the lid: a community of current and aspiring female entrepreneurs who celebrate each other’s successes, commiserate over setbacks, and share tips and advice on how to grow – preferably over a glass of wine.