How to best reward startup advisors for their contribution

- July 6, 2022 2 MIN READ
Paying in cash is always good advice. Image: The Sopranos/HBO
Should I offer cash or equity to a startup advisor? Cash whenever possible, and equity only if you truly must.

But I can’t afford to pay!

Short of cash? Of course you are. But remember: in the early days, it’s easier to earn more money to put into your startup than it is to raise capital at an increased valuation for it.

The barnacle on your cap table

You don’t want anybody on your cap table who isn’t aligned with you on building the long term value of the business.