On-demand cleaning startup WHIZZ closes $2 million Series B round six months after launch

- August 11, 2015 2 MIN READ

From Urban Outsource and TidyMe to Scrubb and Helpling, more and more platforms are emerging to connect consumers to cleaning professionals. Just six months after launching, Sydney-based WHIZZ has announced a $2 million Series B funding round. WHIZZ has secured investment from five high-profile Australian investors including Simon Rothery, CEO of Goldman Sachs; Tom Krulis, CEO of Godfreys; Alex Waislitz, Founder of Thorney Investment Group; Tony Gandel from Melbourne’s renowned Gandel family; and Allen Linz, Founder of Rebel Property Group.

Founded by Mark Bernberg (Fiveplus and SkyFii), Adam Abrams and Julian Tobias (both behind The Island, C Coconut Water), WHIZZ lets users book a cleaning professional trained in five-star hotel cleaning in four taps. The booking process is said to be 60 seconds long and an experienced cleaner is confirmed to clean on-demand or for a later date. 

WHIZZ has a flat fee pricing model, so the cost of a clean is set prior to the order. The two most popular options are two bedrooms and one bathroom, which costs $95, and one bedroom and one bathroom, which costs $85.

Users can also book a single or reoccurring clean and add it to their iPhone Calendar with reminders in place for the next scheduled clean.

Added to that, WHIZZ HQ tracks where cleaners are throughout the day and can warn customers ahead of schedule should there be any delays.

According to today’s announcement, WHIZZ has experienced 50 percent month-on-month growth since its launch six months ago, and 70 percent of first time users have become repeat customers using the app for regular cleans. 

Co-Founder and CEO Bernberg said WHIZZ is a service company first and foremost, not just a technology company that connects two ends of the market. Like TidyMe, all cleaners are background-checked.

“When we say WHIZZ cleaners are the very best, we mean it. Only 15 percent of the 2,000 cleaners we have interviewed have met our stringent criteria. As a result, our customers have rewarded us with their return business and very high social media reviews. Our five-star hotel cleaning service as standard really sets us apart from our competitors,” said Bernberg.

By five-star hotel cleaning, WHIZZ is not simply referring to the quality of the cleaning. It also means “chocolates on your pillow, bed linen scented with WHIZZ’s signature fragrance, toilet roll folded and stickered … and a checklist of every item that has been cleaned in your house”. WHIZZ also offers a selection of additional cleaning options on top of a standard clean such as washing, ironing, as well as pantry, fridge and oven cleaning.

Although WHIZZ is not the first marketplace connecting consumers to cleaners, Bernberg insisted it’s the first to market with ‘on-demand’ cleaning, meaning that a cleaner can be dispatched to the customer’s home within three hours of placing an order. The on-demand option is best suited to after-party clean-ups.

WHIZZ is available as a web, iPhone and Apple Watch app. The latter providers alerts when the cleaner – also known as a ‘WHIZZard’ – is on the way, when they have arrived and when they are finished.

Currently the service is only available in Sydney, however with the new investment, the service is set to be available in Melbourne in November.

Featured image: Adam Abrams, Julian Tobias & Mark Bernberg, Co-Founders, WHIZZ. Source: Provided.