Maxwell Plus
Business

The founder of one of Main Sequence’s first investments, medtech Maxwell Plus, on failure, timing, and being ahead of the pack

- December 8, 2024 6 MIN READ

Founders by their very nature see things others have yet to realise. Their challenge is to then get others to see that vision, believe in and back it. And then convince their customers to use a solution they didn’t know they need. Seven years ago, Dr Elliot Smith’s Maxwell Plus was just such a startup.… Read more »

Husky dogs are pulling sled in snow
Business strategy

5 HR strategies you need to run startups

- December 5, 2024 3 MIN READ

Building a successful and sustainable business as a startup or scaleup goes beyond developing great products or services. Your people are arguably the most critical success factor for growth, and having strong HR strategies in place is essential. Overlooking HR can lead to significant long-term issues, including high employee turnover, misaligned team goals, legal and… Read more »

Business strategy

Pre-Money vs Post-Money SAFE Notes: What Australian founders need to know

- November 26, 2024 5 MIN READ

Raising capital using SAFE (Simple Agreement for Future Equity) notes has become a go-to tool for Australian founders. SAFEs streamline the fundraising process by postponing valuation debates until a future funding round. However, understanding the distinction between pre-money and post-money SAFEs is critical, as it directly impacts founder dilution and investor ownership. In this article,… Read more »

Business strategy

A ‘MUD’ MAP: how to avoid getting stuck as you shift from startup to scaleup

- November 4, 2024 3 MIN READ

The startup journey is a rollercoaster – exciting, exhilarating, undeniably daunting and not for the faint-hearted. While social media tends to glamorise the #hustlelife, the reality of scaling a business is far more complex. It’s the point where a company moves from proving its concept to expanding operations, growing its customer base, and increasing market… Read more »

Business strategy

After studying 100 successful startup founders – and here’s what I learnt

- November 1, 2024 4 MIN READ

In the world of startups, success is often attributed to a complex interplay of factors ranging from personal characteristics to strategic decision-making. This report analyses 100 of the top startup founders to identify what separates the successful from the rest. By examining their backgrounds, leadership styles, strategic approaches, and other critical factors, we aim to… Read more »

office arm wrestle
Advice

Why founders should be wary of de-valuing themselves during negotiations

- October 29, 2024 3 MIN READ

The core of negotiation is about navigating uncertainty, and if you’re in the world of startups, uncertainty is something you’ve already embraced. Unlike traditional business owners with proven business models, products, and services, you’re operating in a space where creativity and adaptability are fundamental to your success. You’re invested in your business on every level,… Read more »

Business

Marketing guru Kayla Medica’s written a guide to building brands from scratch

- October 16, 2024 2 MIN READ

A new book offering a comprehensive go-to guide on product marketing has been written by expert Kayla Medica. The Mehdeeka Method aims at demystify product marketing for companies of all stages of growth, providing a bridge between traditional brand marketing and emerging product marketing schools of thought, to build a brand from scratch. Kayla Medica… Read more »

Business strategy

Startups 101: Understanding secondary share sales  – why not all fundraising is created equal

- October 15, 2024 3 MIN READ

In recent years, the media has increasingly blurred the lines between true capital raises and secondary sales, distorting the actual amount of new funding startups are receiving.  This confusion often misleads founders and investors, making it harder to understand the real financial position of a company. For first-time founders, navigating the complexities of capital raising… Read more »

Parent, baby
Business strategy

A new study reveals that if you really want to keep staff, forcing them back into the office isn’t going to work

- October 9, 2024 3 MIN READ

Less than a month after Amazon announced employees would need to give up their flexible work arrangements and return to the office full-time, new research has reinforced the value of a flexible work culture. The 2024 Employee Benefits Review, by consultancy firm Mercer, found 89% of Australian organisations still offer the option of working from… Read more »