Marketing guru Kayla Medica’s written a guide to building brands from scratch

A new book offering a comprehensive go-to guide on product marketing has been written by expert Kayla Medica.

The Mehdeeka Method offers a clear step-by-step guide, highlighting the process required for a successful build and growth of a product marketing function within existing teams. It also aims to more broadly educate organisations on the processes involved with product marketing, demonstrating its value and role in creating successful companies.

“Perhaps the fundamental difference between this book and other marketing titles, is that it specifically deals with early-stage business questions. This isn’t some glamour story about how I helped build a specific brand with a large budget,” Medica said.

“It provides strategies and guidelines for all marketing efforts. Meanwhile for larger companies, it provides a solid account of the product marketing fundamentals their established marketing team may not be familiar with but are interested in keeping up with evolutions within the industry.”

The Mehdeeka Method book

Medica said the working now as a consultant across multiple companies, she’s seen that many large organisations, including well-known one, have missed some fundamental steps with building out their marketing strategy.

“They’re struggling with basic questions such as ‘who are we’, ‘who are our customers’ or ‘what do we stand for’ and that can hamper the rest of their approach and future marketing efforts,” she said.

“I also address the biggest question I get from just about every marketer: How do I bring all stakeholders along for the ride? How do I get sales teams to request marketers to be part of their workflows?”

Medica was inspired to self-publish The Mehdeeka Method as a shortcut to the time spent educating clients about marketing.

‘I’m aiming to formalise the theories and methodologies behind the process and give any business a playbook that they can use,” she said.

“This book is something marketers can give to their managers and just say ‘I’m using the Mehdeeka method’.”