Bright Sparks: 3 things you need to see this week

Welcome to our weekly column on the important things to see and do for the ANZ startup community, brought to you by the director of the Spark Festival, Maxine Sherrin.

Every Tuesday she picks out 3 things worth putting in the dairy for the week ahead. If you’d like to know more, sign up to the Weekly Sparks, Maxine’s roundup of all that’s on in Australian tech and startups.

Here’s what’s hot this week:

Turning Online Words into Bottom-line Numbers

Wed Jun 16, 1PM AEST

Online

In this time of relentless video it’s easy to forget that the written word still matters. But the truth is, when you are designing experiences that customers will love, words matter more than ever.

In this short and practical session, explore the impact words have on user experience, and how using the right words can generate desired user actions, behaviours, and experiences that translate into bottom-line revenues. It’s time to lift your micro-copy game!

Trade Marks 101

Thu Jun 17, 11AM AEST

Online

Your trade mark is one of the most valuable assets of your business. But in the excitement and challenges of turning an idea into a product, finding customers, and growing your startup, it can be easy to put sorting this out into the too-hard basket.

Don’t get burned when it’s too late to do anything about it. Tune into this quick workshop and understand how to protect your trade mark, avoid disputes and prevent competitors from infringing on your rights.

How to Plan Your Taxes for the End of Financial Year

Thu Jun 17, 12PM AEST

Fishburners, Sydney CBD

The time to start planning for end of financial year was probably a few months ago. But don’t despair, you’ve still got about two weeks!

There’s always new tips and tricks to learn, and you’d be surprised at the number of things you can do, even at this late hour, not just to make sure you comply with all your obligations but also to reduce your tax bill.