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Business strategy

Bright Sparks: 3 things you need to see this week

- August 17, 2021 2 MIN READ
Photo: AdobeStock

Welcome to our weekly column on the important things to see and do for the ANZ startup community, brought to you by the director of the Spark Festival, Maxine Sherrin.

Every Tuesday she picks out 3 things worth putting in the diary for the week ahead. If you’d like to know more, sign up to the Weekly Sparks, Maxine’s roundup of all that’s on in Australian tech and startups. 

Here’s what’s hot this week:

Team Building and Talent: The front line of scaling

Tue Aug 17, 12PM AEST

Attracting the right people, retaining the good ones, and building high performing teams: just a few of the challenges facing scale-up founders.

Hear from successful Aussie founders just a couple of steps ahead of you on the startup journey who will be discussing the growth they have experienced and the lessons they have learned about team building and talent along the way.

 

Startup 101: Understanding Cap Tables and ESOPs

Thu Aug 19, 11AM AEST

As you grow your startup your constant need is for two things: capital and great people. A cap table helps you track and manage capital raising rounds.

An ESOP (employee share option plan) helps you to attract and retain great people to your business.

Tune into this online event to find out more about both these handy tools and learn how to put them into practice today.

 

How to Guide Users to the “Aha!” Moment by Nailing Onboarding UX

Thu Aug 19, 12PM AEST

Onboarding UX is the user journey from initial sign-up through to experiencing the core value of your product for the first time.

Without investing in getting your users to this “Aha!” moment you will always have a “leaky bucket” where new users abandon your product, making your marketing spend ineffective.

Hear from a former Google and Uber Design Lead who will be sharing the tips, techniques, and tactics to help turn new users into engaged users.