Perth-based startup Komo Digital now has one of the most important jobs for the Australian team at the Tokyo Olympics – driving fan engagement.
The Australian Olympic Committee (AOC) has appointed Komo to deliver a fan hub to support the AOC’s first-ever digital fan engagement strategy for the Tokyo Games, which kick off today with the opening ceremony on Friday.
The custom site developed by Komo will use gamification via polls, quizzes, live trivia, predictive games, and more to offer a COVID-proof digital experience for supporters watching the crowd-free competition
Komo CEO Joel Steel saying it’s the next best thing to being there.
“This partnership marks a first for the Australian Olympic Committee and highlights the dynamic and changing environment of the sporting industry,” he said.
“More and more we’re seeing fans crave in-depth experiences with teams, athletes, and the brands that support them.”
AOC digital & marketing manager, Will Jago said that with travel restrictions in place, they wanted to find a way to get involved and part of the action.
“Working with Komo, we’ve been able to quickly enlist the skills required to use the platform’s easy drag-and-drop features, creating new and exciting engagement opportunities, competitions, and opportunities for two-way conversations for fans and our sponsors alike,” he said.
“All the while we’re learning more about our Olympic fans to personalise their experience for the years ahead.
What they learn from the Tokyo experience will also be applied to subsequent games, including next year’s Winter Olympics in Beijing and the Paris 2024 Games, Jago said.
“Komo’s custom-built fan hub will support updates in real-time, providing us with the flexibility to engage fans based on what’s actually taking place on the field. This makes the platform a perfect choice to support the dynamic nature of the sporting industry,” he said
Jago added that the platform also supports the delivery of value for the AOC’s brand sponsors, allowing them to share unique offers, prizes, digital coupons, and more with fans through an organic, noise-free channel.
Founded in Perth in 2014, Komo’s developed content integrations for the likes of Spotify, YouTube, and counts Coca-Cola, Marvel Stadium, Budget and Burger King among its clients.