When Amazon Australia’s newest venture, Amazon Launchpad, a new store for startups and entrepreneurs to sell innovative products to local customers launched earlier this month, the company threw a party in Sydney to welcome the retailers.
Amazon Launchpad is essentially a store within the store, with retailers building custom product pages with the ability to tell their brand’s story. Amazon Australia assists with marketing support and access to Amazon’s local fulfilment network including Amazon Prime.
The store has more than 150 brands and more than 3000 products available, from beverages to fashion, children’s toys and skincare.
As part of the launch, mathematician and media personality Adam Spencer spoke to some of the brands involved, including Salty Gypsy, Nexba, Lyre’s, Marlowe and Soda Shades, who shared their stories on how Amazon Launchpad gave them the opportunity to find new customers and grow their businesses.
Startup Daily was at the Amazon Launchpad launch. Here are photos of the event.
Kristin Perchal, Head of Amazon Launchpad – Australia, welcomed guests to the launch.
MC Adam Spencer spokes with the founders behind brands using Amazon Launchpad to grow their businesses.
The audience listens as founders explain what it takes to launch a successful brand
Founders had the chance to compare notes and swap tips
Brands on Amazon Launchpad had the chance to show of their wares to each other
It was a chance for founders and entrepreneurs to let their hair down and socialise
There was plenty of glamour as Amazon brought its latest innovation to Australia