Despite what the startup world may think, many corporates do know they need to work out what ‘innovation’ means and how to do it if they want to survive the wave of disruption that’s upon them. The problem is that most don’t know where to start.
Taking on the task of helping them with this are the likes of professional services firms like KPMG, which is looking to assist its clients in understanding and leveraging innovation through, among other things, tools like its Innovation Lab.
Upon the launch of the Sydney space last year, housed in International Tower 3 at Barangaroo, Ken Reid, KPMG Australia National Managing Partner, Brand & Innovation commented said, “Businesses are operating in an increasingly globalised, digitised and data-dependent world. The fact is that Australian organisations are often struggling to understand the signals of change and the impact of emerging technologies on their business. These physical spaces have proven hugely successful internationally in helping clients understand the market opportunities and challenges, and adapt to the new reality.”
Headed up by Kristina Craig, the Sydney Innovation Lab works with clients to develop ideas that “pre-empt disruption and bring these ideas to life through prototyping” by providing an environment that encourages learning though play and experimentation. It aims to introduce the latest techniques and technologies to clients, and help them to future-proof their business models and facilitate engagement with startups and members of Australia’s innovation eco-system.
Startup Daily had a look around KPMG’s Innovation Lab – check it out: