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Your Closet founder says that working smart is about good technology and awesome partners


Your Closet, founded by Briella Brown, is an online dress rental store where women can hire high-end designer dresses for a fraction of the retail cost. Customers can hire dresses for between 15 to 20 percent of their retail price, so for a $1000 designer dress the consumer will pay around $150, plus a $5 insurance fee that covers any mishaps like broken zippers, red wine spills, and so on. However, for permanently damaged dresses that don’t fall into the easy to fix category, consumers must pay the gap of the full price of the dress, and then it’s theirs to keep.

Since its launch last year, Your Closet has partnered with designers including Alex, Camilla, Nicholas and Josh Goot. Brown said that she is about to introduce Thurley’s line of lace dresses and also fascinators in time for the spring racing season so customers will be able to rent at a whole look.

Startup Daily