News & Analysis

Startup Muster 2016 launches to capture vital stats about Australia’s startup community

- July 12, 2016 2 MIN READ
startup muster

The annual Startup Muster survey has officially launched for 2016, looking to measure and publish the progress, challenges, and opportunities in the Australian startup ecosystem in order to demonstrate and accelerate impact.

Marking a change from previous years, this year’s survey is looking beyond existing startup founders to also engage with those thinking about launching a startup, and organisations that work around and support startups, such as coworking spaces, incubators, accelerators, investors, mentors, and universities, recognising the important role they play in building the ecosystem.

Monica Wulff, CEO of Startup Muster, said, “I’m excited to be capturing a much broader view of the startup ecosystem in 2016, and finally understanding how each component is interacting.”

“The Startup Muster 2016 survey is an opportunity for everyone to finally understand what it’s like to be a startup in Australia. This is our third annual survey and we’re so excited to see how things have evolved since last year.”

This year’s Startup Muster has received funding from the Federal Department of Industry, Innovation and Science, adding to support from existing sponsors Google and the University of Technology Sydney. The government’s support for Startup Muster, as well as its support for research conducted by StartupAUS, not only acknowledges the role this research plays in helping to shape its policies for the space, but also reflects the shift in the government’s understanding of the startup landscape since the launch of the last survey in early 2015.

Last year’s survey, which was launched in February and saw its results released just days before Malcolm Turnbull announced his National Innovation and Science Agenda, missed much of shift, and it will surely be interesting to see just how much has changed since and what kind of impact the focus on innovation has had.

The 2015 survey gathered 1,333 responses, with 602 startups confirmed after a validation and data cleaning process; this was a response rate nearly double that of the first survey in 2014, which captured 385 validated responses.

In the key demographic areas the numbers were fairly steady and along the lines of what one would expect, with almost 47 percent of participating startups based in NSW, with 18 percent in Victoria, and 16.5 percent in Queensland. In terms of gender statistics the survey found that 24 percent of founders were female, up from 19 percent the year before, while almost 24 percent of founders were aged between 30 to 35, and 18 percent were aged between 35 to 40.

With the accuracy of the survey dependent on people taking part, Wulff will be touring Australia this month to talk about Startup Muster with the community. The survey will close on August 1.

Image: Monica Wulff. Source: Supplied.