News & Analysis

Catch of the Day and Mon Purse big winners at ORIAs as Shoes of Prey becomes a Hall of Famer

- July 22, 2016 2 MIN READ

Catch of the Day was awarded People’s Choice at last night’s Online Retail Industry Awards (ORIAs) gala, while two year old Sydney startup Mon Purse took out Best In-Store Initiative and Best Bootstrapped Growth Initiative and Shoes of Prey was inducted into the Hall of Fame.

The deals platform beat out the likes of Vinomofo, Booktopia, Oz Sale, and The Body Shop to take out the large business People’s Choice title, with Adam Rudy, head of customer experience at Catch of the Day, saying he was thrilled to win the award.

“Over the past few years, our business has gone from strength to strength but it’s this award that is the pinnacle of recognition, because it is our consumers who have voted for us and, without them, we wouldn’t exist,” he said.

For Mon Purse, the awards come just a month after the closing of a $3.1 million in a Series A round from investors including Catch Group’s Gabby and Hezi Leibovich, which is helping to grow its bricks and mortar retail footprint across Australia and launch its US expansion.

The startup followed Hall of Famer Shoes of Prey’s model with its bricks and mortar growth, opening a flagship store of its own before partnering with retail giant Myer to expand its presence last Christmas.

It now has design kiosks, which allow customers to see and feel the products in person and then design their own on the roaming iPads, in Myer Melbourne and Sydney City, with further expansion around Australia to come.

Mon Purse calls this a “customer-centric mentality” as it allows customers to tell the retailer what it is they want and need rather than the retailer guessing and getting caught up in the markdown and promotion cycle.

The Daily Edited, Mon Purse’s main competitor in the customised leather accessory space, took out the award for Best Pop-Up Experience after its successful run at David Jones’ Sydney City store. Launched by Alyce Tran and Tania Liu in 2014, the startup is gearing up for a US launch and predicting a turnover of $15 million this year.

Customisation was a theme throughout the night, with Disrupt Sports also taking out an award, winning Best New Online Retailer. Founder Gary Elphick praised the help given to the startup by the likes of Tiny Me and Shoes of Prey.

“I want to acknowledge everyone who’s helped us out…it was those guys that share their ideas and helped us on our way, and we hope to be able to do that for other people,” he said.

Appliances Online was also a big winner, taking out Best Pureplay Online Retailer and Online Retailer of the Year, and getting inducted into the Hall of Fame.

Costumes.com.au won Best Small Independent Retailer, while Harvey Norman took out Best Multichannel Retailer and Tiny Me won Best Site Optimisation and Design. Best Online Retail Marketing Initiative went to Nourished Life, Booktopia won Best Mobile Commerce, Mecca was awarded Best Social Commerce, and Birdsnest won Best Customer Service.

The International Conqueror award went to stationary store kikki.K, John Winning of the Winning Group was given the ORIA Industry Recognition Award, and the Small Business People’s Choice award went to Beserk.

Image: team Mon Purse. Source: Twitter.