News & Analysis

Menulog appoints Alistair Venn, former CEO of Groupon as new managing director

- June 29, 2016 2 MIN READ

Menulog has today announced former CEO of Groupon Alistair Venn will join the company as managing director. Alistair will help Menulog to further accelerate its growth and give the startup greater focus on restaurant and customer engagement satisfaction.

Since launch in 2006 Menulog has received substantial growth in popularity and has undergone a multi-million dollar brand relaunch to focus on its network of over 7,500 restaurant partners, who offer more than 130 different cuisines.

Venn joins the team following on from a recent acquisition of the Menulog Group by UK’s global giant Just Eat. This year alone the company has appointed 29 new staff to stay ahead of Australia’s overwhelming food startup ecosystem. Competing against startups like Deliveroo and Delivery Hero it is crucial that Menulog strengthens food choice and customer experience.

“It’s a really exciting time to be joining Menulog, amidst Australia’s online food delivery boom. The industry has seen a new wave of growth, and my role will be to ensure Menulog continues to lead the charge in Australia’s food delivery space. I’m looking forward to using my extensive operations and technology experience to take Menulog to further heights,” said Venn.

For four and a half years working at Groupon ANZ, Venn grew to dominate its e-commerce segment and helped facilitate interactions between more than five million members and over 5,000 local businesses everyday.

Venn’s career also spans across five continents and includes roles as an engineer and leader for global giants including Siemens, Rolls Royce and Aerospace.

Venn will report to Brian Hickey, director of advanced markets at Just Eat. Hickey said, “We’re very pleased to welcome Alistair to the Just Eat team. With strong experience in the local e-commerce market in an equally competitive industry, Alistair will bring strong local insights into Menulog, and will become an invaluable asset as we enter a stage of growth focused on investing in our platform and leading the market.”

“With 1 in 2 Australians having ordering their takeaways through an app or online platform, it was essential we invested in our online technology,” said Menulog marketing director, Kim Russell. “Australians will have the ability to browse meal choices more easily, order their meals three times as fast, and enjoy the user experience along the way.”

“Our research also shows that over two-thirds of takeaway decisions are driven by mood. With this intelligence, we’ve ensured the enhanced app and online platform gave them the opportunity to order whatever they feel like, from over 130 cuisines.”

Earlier this year Menulog partnered with on-demand courier startup Zoom2u to help restaurants without their own delivery drivers launch a delivery service. The partnership came about as a result of Zoom2u fielding enquiries from restaurants about food delivery.

Through a relaunch, the appointment of new team members and a new online platform and app features Menulog hope to become one of Australia’s best-loved brands and will aim to expand its offering of meal options available throughout the metro cities.

Image: Alistair Venn. Source: The Australian.