News & Analysis

Australian delivery startup Sendle announces partnership with NAB

- June 16, 2016 3 MIN READ

Australian delivery service startup Sendle has today announced a partnership deal with National Australia Bank (NAB) to improve parcel delivery for the bank’s small business customers around Australia. The collaboration is part of Sendle’s aim to help small businesses take on big businesses by levelling the logistics playing field.

Through the partnership, NAB’s small business customers will now have free access to Sendle Premium accounts, which are normally valued at $120 per year, as well as $1 off every delivery for the next 12 months.

Leigh O’Neill, executive general manager of micro and small business at NAB said, “Our customers tell us they would like more support in saving time and controlling expenses. Sendle is changing the face of parcel delivery in Australia and we’re thrilled to be joining with them to help our small business customers grow.”

Sendle is the first Australian 100 percent carbon neutral delivery service and is committed to building a sustainable transport model. Founded by James Chin-Moody, Sendle has built a delivery model that focuses instead of make the core of the company pick up.

The delivery startup unlocks big business delivery networks and makes them available to small businesses through door-to-door delivery that also includes simple online booking and parcel tracking services.

NAB is Australia’s largest provider of banking services to small businesses and the collaboration with Sendle will help these businesses leverage off a more connected delivery network.

Chin-Moody said that like Sendle, NAB are passionate about helping small businesses to succeed. “We are proud to be connecting with a like-minded organisation to help make parcel delivery easier for their customers around the country.”

Sendle’s flat rate national pricing will allow NAB small business customers to send a 2kg parcel from Melbourne to Perth for $9.75.

Today’s announcement follows on from a string of high-profile partnerships from Sendle, including NRMA, Etsy and Virgin Velocity. These partnerships further strengthen Sendle’s commitment to helping small businesses grow and reach their target market.

Through partnerships with new startups, banks like NAB are looking to give themselves an edge over their competitors. This year alone NAB’s Innovation hub, NAB Labs joined forces with the University of Melbourne and Melbourne Business School to facilitate the exchange of collaboration of ideas and talent between the business and university sectors. Earlier this month NAB also announced a joint startup venture with Telstra to offer small businesses a digital marketplace named Proquo.

Delivery services are also picking up their game and forming strategic partnerships with major players to expand their national reach. In May, Sendle’s competitor Shippit announced its first major retail partnership, signing on with Harvey Norman just a month after its alignment with Australia Post. Through the partnership Shippit is now delivering online and in-store purchases to Harvey Norman customers in all major cities around Australia.

Rob Hango-Zada, joint CEO of Shippit said the announcement is just the first of many key strategic partnerships the startup has in line to push growth.

“We are really excited to finally announce our partnership with one of Australia’s largest and longest standing retailers. Our experience from working with hundreds of retailers across Australia is that our service really is one-of-a-kind. In the case of Harvey Norman, what appealed most was the stand-out shipping experience our platform could offer their customers,” he said.

Shippit connects online retailers to traditional courier companies and offers greater flexibility in delivery options and experiences. The startup offers a sign-up process and a point-and-click approach to booking and tracking parcel deliveries.

Since launch in 2015, Shippit has signed up with some of Australia’s leading courier companies including Bonds Couriers, CouriersPlease, TNT, Mail Call Couriers and Fastway Couriers. Shippit has also provided online delivery for more than 300 merchants Australia wide with big name brands such as Glue Store, The Academy Brand, online retailer The First Thread and now Harvey Norman.

Shippit has demonstrated a fast growth in the Australian parcel delivery market, with the company last month revealing it has seen a 50 percent month-on-month growth. While Sendle is yet to align themselves with a large retail brand, the company is continuing its growth and outreach to small businesses through its alignment with established players.

In small businesses innovation is now seen as one of the biggest key areas of development and its through collaboration with high-growth and disruptive startups those businesses can leverage more efficient technologies. It will be interesting to see how both Sendle and Shippit corner the market and how that market may change once even more efficient services like drones come into play.

Image: Image: James Chin Moody and Helen Souness. Source: Supplied.