Today I am happy to announce that we are officially launching Startup Daily Insights this week. As my team can attest, it has been a long time coming – officially we started working on the project well over a year ago.
There are two parts to the data and insights that make this new product what it is. The first is the qualitative data collected through surveys, interviews and outreach conducted by the Startup Daily team, while the second is quantitative data that is collected via our Insights algorithm.
To create that algorithm Startup Daily teamed up with Matt Way and Nick Drewe; you might know them better from viral products they have built on the internet like The Warmest 100, Splendor in the Grams, Churn TV, and Ruffles. The same skills needed to create the algorithm to collect data on over 2,500 Aussie and Kiwi startup companies was similar in theory to what we were after, so they built it.
It worked well, overwhelmingly well. There are thousands of pieces of information – indigestible even to a data nerd like me.
In the past 12 months we have thought of how we would display all this information so that it was comprehensible to anybody reading Startup Daily. We looked at every option, from building a bespoke search and discovery platform to having our own version of what essentially would be CrunchBase for Australia. Personally though, after a lot of thought and deliberation, I wasn’t really into the idea of using the data collected to simply be a copy-cat site of TechCrunch.
In addition to that, I believe that the quantitive and qualitative go hand in hand – what are the human reasons the numbers are what they are?
Soon on the site you will see the launch of the 2016 Insights Report Survey. This will be used to collect the qualitative information we need to apply a decent level of discussion around the data from the Insights tool.
The annual Crossroads Report is an action plan for growth for Australian startups.
The annual Startup Muster Survey is designed to show the opportunities, progress, and challenges of the startup ecosystem.
The annual Insights Report, meanwhile, is designed to deliver a deeper understanding of the makeup of the startup community – the people, the sub-tech communities ,and the impact of programs like incubators and accelerators.
Insights is a free email subscription service – every Friday subscribers will receive specific data and information relating to the Aussie and Kiwi startup ecosystems. We are open sourcing these weekly reports so that startups, investors, media, and government can peruse the information in any capacity that aides them.
The first report is sent this coming Friday. Click here to subscribe.