News & Analysis

Pozible re-launches with Base, allowing users to create their own crowdfunding platform

- May 10, 2016 2 MIN READ

Global crowdfunding platform Pozible has today relaunched with a new feature that will enable anyone to run their own customised crowdfunding platform. The relaunch is part of Pozible’s plan to create an ecosystem for crowdfunding to help entrepreneurs and organisations align crowdfunding with their business ventures.

The new offering, called Pozible Base, allows entrepreneurs to effectively white label their own crowdfunding platform to plug into their website while leveraging an existing base of 500,000 Pozible creators and supporters. In creating their own version of Pozible, anyone can manage their own crowdfunding platform while plugging into the biggest community of crowdfunders in the Asia Pacific region.

Claire Merquita, general manager at Pozible said, “Crowdfunding has definitely seen a trend towards niche applications, because every category uses it a little differently. Crowdfunding is so much work. The more we can streamline the process, the more accessible it’s going to be.”

Base will allow users to customise everything from fee structure and collection to how projects are chosen and approved, while relying on Pozible to handle technology and support aspects. Using Pozible’s project curation features, users can form specialised platforms to bring in small but dedicated communities for a specific genre of project.

“The classic example is a musician trying to fund an album by pre-selling it, but then there are universities using it to train researchers in social media, or the government match-funding to encourage community action on threatened species. They’ve got different target audiences and KPIs to meet, but they’re all going to need a strong community behind them to be successful,” explained Merquita.

The new feature is currently open for beta invites and already has several partners on board including Deakin University, Sydney and Melbourne Fringe Festivals, and outdoor clothing company Patagonia. These strategic partnerships will be launching platforms with Base from July onwards.

Through Base, Deakin University plans to collect projects under its own URL and custom branding, Patagonia intend to support local environments and non-for-profits and Sydney and Melbourne Fringe Festivals will host campaigns for 2016 Fringe performers looking to fund their pieces.

Since launch in 2010, Pozible has accommodated changes to respond to social trends and streamline the whole crowdfunding process.

As of 2014 Pozible was named the third most successful crowdfunding platforms in the world, and the most successful in the country. At the same time the startup announced that campaigns running on the platform had a 56 percent success rate – the highest of all major crowdfunding platforms.

With the relaunch, Pozible will bring to market a faster and more secure platform, with future plans to open to third party developers and partners.

Opening up crowdfunding platforms to third parties will allow developers to tailor their services and introduce add-ons to crowdfunders. For instance, allowing information about T-shirt types and sizes to be sent directly to a manufacturer, or automatically sending creators the right postal packaging for rewards.

Cofounder Alan Crabbe said, “Crowdfunding in Australia has come a long way, and we’ve had six years to see how people use and respond to it. We wanted to create something that took those trends into account, and also provided a strong base for future developments.”

Image: Pozible Team. Source: Supplied