News & Analysis

Sydney startup Mad Paws announces partnership with pet supplies retailer PETstock

- April 11, 2016 2 MIN READ

Sydney pet sitting startup Mad Paws has today announced a partnership deal with Australia’s largest pet supplies retailer, PETstock. The partnership will allow PETstock customers to book a Mad Paw pet sitters in one of the company’s 120 stores across Australia and through the PETstock website.

Mad Paws, dubbed the Airbnb for pets, claims to be the largest marketplace for the pet sitting community, with over 5,500 verified pet sitters and 50 percent month-on-month growth. The startup helps pet owners to find trusted pet minders in their local area to eliminate the guilt felt by many owners when they leave their furry friend in a boarding kennel while on holidays.

CEO of PETstock Shane Young said, “Pet owners see their pets as part of the family and want the satisfaction of knowing they’ll be cared for if they have to leave them for a day, a week or longer. The Mad Paws partnership will help us to provide a solution for that need.”

With Mad Paws pet sitters can connect with local pet owners by creating an online profile. The profile asks pet sitters to include their qualifications and characteristics in order to be able to communicate terms and rates with locals. Like most peer-to-peer marketplace, anyone who uses the service is encouraged to rate their experience as a way to peer evaluate services and experiences.

Sitters must also go through a verification process to register, and each pet sit is covered by a public liability insurance policy.

In Australia the pet care industry is worth an estimated $9 billion a year thanks to the 7.5 million domesticated dogs and cats (which, funnily enough, is a figure higher than the number of teenagers in the country). We Australians put endless hours of care into our pets, treating them as a member of the family. Our obsession over our pets is now starting to translate into the wider community with more and more dog and cat friendly cafes opening up in the inner city areas.

With that in mind, CEO of Mad Paws Alexis Soulopoulos said he wants his startup to become the number one solution for pet minding services in Australia.

This partnership places us in an excellent position to achieve that,” he said. “This partnership will drive awareness among PETstock’s large community of pet owners. In addition, their management team shares our vision and is committed to make this a success.”

Since launch Mad Paws has raised $1.1 million, which was part of an oversubscribed funding round last September.

Through the partnership with PETstock Soulopoulos is excited to see the startup expand and take advantage of one of the largest marketing channels for the pet space. With a growing community of pet minders, Mad Paws has now reached the stage where they will be able to provide their service on a nationwide basis.

Image: Mad Paws Team. Source: Supplied