News & Analysis

Tradie marketplace hipages enters strategic partnership with real estate group Ray White

- February 18, 2016 2 MIN READ

Two months on from News Corp acquiring a 25 percent stake in hipages for a reported $40 million, the tradie marketplace has partnered with real estate group Ray White to give buyers and sellers easy access to its database of over 70,000 qualified tradespeople across 240 categories.

The partnership will see the hipages marketplace housed in Ray White’s Concierge service online, which helps clients with the various aspects of buying and selling a property, from helping to arrange insurance and home loans to tax depreciation schedule reviews. Clients looking for help with home improvement will be provided with free quotes through hipages.

David Vitek, cofounder and CEO of hipages, said the partnership opens hipages up to a whole new market of customers who may not have ever looked online for tradies.

“People love having a faster, better way to find the best tradie for any job they need done. But the real competition is that too many Australians still aren’t aware that there’s a better way to do this,” he said.

“hipages is a trusted voice within the home improvement industry. Integrating our helpful content with Ray White has created a home improvement hub, a go-to place for new home buyers to visit and make informed decisions about home improvement.”

Kelly Tatlow, CEO of Ray White Concierge, said that the partnership will strengthen the suite of services Concierge offers customers to help make moving house as easy as possible.

“Customers are at the centre of everything we do, that is what Concierge is all about. Partnering with hipages and their database of qualified tradespeople across the country will bolster our offering to customers and ensure that we make their moving transition as easy and seamless as possible,” Tatlow said.

First launched in 2004, hipages now reports generating $1.35 billion worth of jobs annually. With News Corp’s investment valuing the startup at $160 million, hipages has become the dominant player in the trades landscape.

However, competitors have not been deterred. Oneflare, which goes beyond trades to include professionals including photographers, web designers, and accountants, raised $3 million last July, at which point it announced plans to IPO within the 2015/16 financial year.

Image: hipages cofounders David Vitek and Robert Sharon-Zipser. Source: Provided.