Menulog partners with on-demand courier startup Zoom2u as Uber launches UberEATS in Melbourne

- February 26, 2016 2 MIN READ

Menulog has partnered with on-demand courier startup Zoom2u to help restaurants without their own delivery drivers launch a delivery service. The partnership will see drivers made available to restaurants in Sydney from today.

Steve Orenstein, CEO of Zoom2u, said the partnership came about as a result of the startup fielding enquiries from restaurants about food delivery.

“After only a few months, we started seeing a growing number of restaurants coming to us to ask if we could deliver takeaway food. Using the new integrated delivery service, Menulog customers will know exactly where their takeaway is and when it will arrive,” Orenstein said.

Brian Hickey, director of advanced markets at Menulog’s parent company Just Eat, said, “We’re always looking for ways to improve the experience of our platform, so we’re pleased to be able to provide further delivery options to our customers.

“The partnership with Zoom2u will enable more restaurants to benefit from the additional revenue stream that a delivery service can provide.”

Menulog stated that it has more than 5,500 restaurants on its app, offering over 130 different cuisines and more than 16,000 special offers at any given time.

This is the latest partnership for Zoom2u, which signed with Greyhound Australia late last year to provide customers with a cheap next day delivery option around Australia.

These partnerships are key for both companies, with competition increasing in both the food delivery and courier markets. Though it has significant cash to spend itself, having been acquired by global giant JustEat last year, Menulog is competing with cashed-up global giants Delivery Hero and Deliveroo.

Meanwhile, Zoom2u must find an edge over competitors like Sendle. Sendle announced a partnership with Etsy Australia earlier this week which will give sellers access to a tailored delivery service. It also partnered with the NRMA earlier last year to give NRMA Business Motoring customers the Sendle premium service for free for the first 12 months.

The partnership comes just as Uber announced the launch of its UberEATS on-demand food home delivery service in Melbourne today – despite the fact that its UberX rideshare platform has not yet been legalised by the Victorian Government.

The service, which has drivers in Uber’s system deliver food from restaurants, is currently available in several cities around the US, Toronto, and Paris.

The Melbourne service is not yet live, with the actual launch yet to be announced.

Image: Supplied.