News & Analysis

Australian startup Sendle announces partnership with online marketplace Etsy

- February 23, 2016 2 MIN READ

Australian delivery startup Sendle has announced a new strategic partnership with with online marketplace Etsy.

Sendle, which also happens to be one of Australia’s first door-to-door carbon neutral delivery services, has partnered with the global online marketplace for handmade and vintage goods as part of its ongoing commitment to help small business owners within Australia.

The partnership officially comes into effect today and gives Etsy Sellers a free Sendle Premium account, which is valued at $120 per annum, and an additional $1 off every delivery for the next 12 months.

Helen Souness, Etsy managing director for Australia and Asia, said that a recent Etsy survey found that the majority of Australian Etsy sellers are sole operators working from home, many with children. Ninety-four per cent are women and more than half have a job outside their creative business.

“Etsy sellers are inherently busy people, many of them juggling family responsibilities and work with running their creative business. We know that for every hour they spend making and designing, they spend almost another hour on administration tasks for their Etsy shop, including managing shipping and postage.”

“We’re always looking for ways to make running an Etsy shop easier for our sellers and enable them to spend more time doing what they love – creating – which is why we’re so excited Sendle is making this offer available to our creative community.”

Sendle, founded by James Chin-Moody, has always had a goal of disrupting Australia Post’s monopoly on ‘delivery’ by choosing instead to make the core focus of the company around ‘pick up’.

This, in simple terms, makes the parcel delivery service in and across Australia’s major capital cities door-to-door. Make no mistake though, the Sendle platform is not just a standard courier with an ‘app’ component. The flat pricing model and the fact that users can choose whether the ‘sender’ or ‘receiver’ is the one to pay for the package means Sendle is pretty much disrupting local ‘standard format’ of delivery companies too.

In October last year Sendle and NRMA announced one of its first partnerships that will provide a more intelligent, 21st century delivery service for small business owners in Australia. As part of that partnership, NRMA Business Motoring customers also receive the Sendle premium service.

“Small business owners are at the heart of the Australian economy, and we are delighted to be partnering with Etsy to help them,” said Moody.

“Sendle was founded to create a simple, reliable and affordable parcel delivery service tailored exactly to this group, with door-to-door delivery cheaper than lining up at the post office.”

Sendle was also named in the latest intake of the Elevate61 Accelerator Program, run by Advance and KPMG Australia. The eleven startups taking part in this latest program have attained a combined turnover of more than $25 million over the past 12 months.

Etsy sellers wishing to activate their free Sendle Premium account can visit https://www.sendle.com/partners/etsy

Image: James Chin Moody and Helen Souness |  Source: Supplied