The partnership will open Australian restaurants up to event organisers, providing them with a solution that will assist with lead generation, giving restaurants access to iVvy’s marketplace and its partner network, and management of bookings, from catering to accommodation and event orders.
Meanwhile, organisers will have access to restaurant function space that is not readily available online, and will be able to see live availability and pricing for these spaces.
Launched in 2009, iVvy provides cloud-based event management software for organisers and venue management software for hotels with meeting and conference spaces. Event organisers can use iVvy’s software to manage everything from ticketing, enewsletters, and accommodation, to reporting and surveys, with iVvy also integrating with other platforms including MailChimp, MYOB and Salesforce.
Stevan Premutico, founder and CEO of Dimmi, said, “We love the iVvy product and we’re excited to help expand their great work in the Aussie restaurant sector. At Dimmi our goal is to help restaurants run a better business and we see this exclusive new partnership as a critical part of that aspiration.”
Premutico explained that Dimmi’s restaurant partners had been asking the startup for years how they can better sell their private dining rooms for private functions and events, but Dimmi never had an answer. And so in came iVvy.
iVvy CEO Lauren Hall added, “We are excited to work with Dimmi to deliver a seamless solution for the hospitality industry. iVvy’s function management provides restaurants and hotels with the opportunity to streamline processes and improve profitability.”
The event management startup, which is based on the Gold Coast, has gone from strength to strength since Hall launched it a year after arriving in Australia from South Africa. iVvy has raised just under $4 million in funding since its launch and has won work from a variety of big corporate clients including Telstra, Flight Centre, and Woolworths.
The partnership comes a few months after Dimmi was acquired by TripAdvisor. Like iVvy, Dimmi was also founded in 2009; since then, it has seated more than 12 million diners through its network of 2,800 restaurants Australia-wide. It has 35 booking partners, including Qantas, Zomato, and Yelp.
Image: Lauren Hall and Stevan Premutico.