The live events sector is a $100 billion market globally, but what most people don’t realise is that 85 percent of these events don’t actually sell out. In fact, according to various surveys by ticketing companies, 40 percent of people say they would have actually gone to a particular event, but their reason for not going was because they never even knew it was on.
Mat attempted to be an actor until he was told he was too fat for the part of the Red Power Ranger. He is the founder of Startup Daily and lecturer of Media Entrepreneurship for Macleay College in Sydney and Melbourne.
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