Partnering with trusted brands is giving Australian startups like Sendle an edge over would-be competitors

- October 15, 2015 2 MIN READ

Recent research by the National Roads and Motorists Association (NRMA) found that 85 percent of its Small Business Motoring customers regularly use parcel delivery services and that 88 percent of this group rated delivery startup Sendle’s service more appealing and competitive than other options currently available to Australian businesses.

According to the NRMA research, 78 percent of businesses send up to 10 packages per month, with 73 percent of those people still lining up at post offices to do so.

Sendle, founded by James Chin-Moody, has a goal of disrupting Australia Post’s monopoly on ‘delivery’ by choosing instead to make the core focus of the company around ‘pick up’. This, in simple terms, makes the parcel delivery service in and across Australia’s major capital cities door to door. Make no mistake though, the Sendle platform is not just a standard courier with an ‘app’ component. In fact, the flat pricing model and the fact that users can choose whether the ‘sender’ or ‘receiver’ is the one to pay for the package means Sendle is pretty much disrupting local ‘standard format’ of delivery companies too.

Yesterday, NRMA and Sendle announced a partnership that will provide a more intelligent, 21st century delivery service for small business owners in Australia. As part of the partnership, NRMA Business Motoring customers will now receive the Sendle premium service, normally valued at $120 per year, for free for the first 12 months. This saves customers $1 off every parcel they send.

“NRMA is an iconic Australian brand that over the years, has earned the respect and trust of the business community,” says Chin-Moody. “In a country where 97 percent of Australian businesses are small businesses, it’s clear that there needs to a better, fairer deal on offer than the post office can provide.”

Sendle’s nationwide delivery network means NRMA Business Motoring customers can now send up to 25kg door-to-door for $8.75 in the same city and $23.75 nationally.

Head of NRMA Business Motoring Matthew Beattie said the NRMA recognises that experiencing the value of the company’s national business roadside breakdown service won’t happen every day.  So, aiming to offer relevant, progressive services to their business customers so they can get real value more often is an important step for the company moving forward.

“Sendle is helping small businesses to cut costs around postage, reduce time spent waiting in line at the post office and enable them to track the status of their deliveries in an intuitive streamlined dashboard,” he said.

As the startup ecosystem in Australia continues to grow we are seeing more and more strategic partnerships forming between startups and the enterprise space – particularly when it comes to large trusted brands like NRMA, MYOB, Telstra and even Australia Post. These companies understand that their industries will be disrupted and that by working with emerging startups responsible for the disruption, they are able to keep their businesses not only alive, but thriving.

For startups like Sendle, they get to leverage bigger companies, especially their customer bases. In the case of Sendle, that’s potentially 2 million customers. It’s a win-win for everyone involved.