Last week startup and technology publication TechinAsia revealed the latest in a series of changes to the site that has transformed it from being a publication and events company to a media technology platform.
According to Willis Wee, founder of TechinAsia, last week’s changes to the platform were by far the most significant, as it opened the platform to anyone interested in writing about the Asian technology community and publish the articles on the homepage of TechinAsia alongside the publication’s daily editorial content.
The homepage will now display ‘trending’ content in a move that gives the UI / UX a similar look and navigation feel to that of Hacker News or Reddit. Users will still be able to search for latest content written by TechinAsia authors using the site’s navigation options.
TechinAsia already has a reported 1 million plus unique monthly browsers visiting its site, so this move is ideal for individuals playing in the startup and technology space that want to begin positioning themselves as thought leaders within particular verticals.
The other interesting aspect to note is that it does not appear to be a move that aims to save money on journalists. In fact, the TechinAsia editorial team are one of the fastest growing media teams within the region. Engagement and stickiness seem to be the main drivers of this new move.
Earlier this year, TechinAsia launched the BETA version of TechList Asia, a platform that’s essentially Asia’s first online tool enabling investors to track startups across the region.
We are seeing a major shift in the media space in the way value is placed upon media organisations – something we are all too familiar with here at Startup Daily. While we are making some moves in the background to stay on top of these changes, all smaller media players would do well to take a page out of TechinAsia’s book and look at their own diversification strategies, especially if acquisition sits in the back of those organisations’ minds as an end-game.
Just last week, we saw the value that Vox Media placed on tech publication Re/code’s event arm which reportedly was poised to generate USD$12 million this year in revenue when it acquired it for a rumoured $15 to $20 million. Over the next five years, scalability via readership alone will not be enough to make media companies profitable and attractive as an acquirable asset. The game has changed and TechinAsia is on point.