In today’s work landscape, companies no longer actively help employees grow in their careers. In fact, employees understand that they need to be self-sufficient career owners and self-directed in their own career growth. But finding the right career is no easy endeavour, especially if there’s a clash between your aspirations and natural talents. This idea is the basis of Praditus, a startup headquartered in France with a presence in New York. The startup wants to help individuals find careers that are more suited to their natural talents and abilities.
Founded in March 2014 by Yohan Ruso, who was formerly the Managing Director of eBay France, Praditus (praeditus means ‘gifted’ in Latin) is a self-discovery platform that helps individuals identify their talents and areas of development through a series of tests, based on the latest psychometric profiling data and scientific analysis.
The user’s self-discovery journey begins on their personalised dashboard where the tests are featured. From these tests, which measure more than 50 personality dimensions, Praditus identifies where the user fits within different archetypes, starting off with the user’s individual archetype. Are you a Diplomat or an Overachiever? It then identifies the user’s organisational archetype – that is, the type of work environment that is best suited to that particular user, like The Workshop or The Creative Office.
The main tests include:
- the Organisational Archetypes Test (or Work Environment Test), which helps users discover the type of workplace they’d be happiest in, compared to the type of workplace they’re currently in;
- the Interests at Work Test, which helps users discover careers that are in line with their occupational interests based on whether they prefer “Doing, Thinking, Creating, Helping, Leading, or Organising”;
- the Motivational Forces Test, which measures what users need, how they learn, what they value and how influential they are;
- the Stress Resistance Style Test which helps users better understand their reactions to stressful situations at work and in their personal lives;
- the Emotional Intelligence Test which helps users discover how they perceive, use, manage and understand emotions;
- the Brain Power Test which helps users get a good idea of their general mental ability and how well they would perform in various jobs; and
- the Big Five Test which identifies key personality dimensions including extraversion, emotional stability, agreeableness, conscientiousness and openness.
Once completed, the results are presented in an easily-digestible style with the help of visual elements like cartoons, charts and other diagrams.
All the tests were designed in-house by Praditus’ team of psychometricians and doctors in psychology and skills management, who are also affiliated members of the International Test Commission (ITC) and the American Psychological Association (APA).
Ruso told Startup Daily that advanced career planning and self-development tools have only been accessible to a few individuals and were otherwise used by organisations to manage and control their human capital. Also, many people can’t afford expensive testing and training programmes.
“We decided to do something about it and created free and reliable solution to help individuals assess their skills, interests, emotional competences and motivations in order to find the best ‘next step’ in their career and fully realise their potential,” said Ruso.
Ruso acknowledged that technology is transforming the way people manage their careers. Alternatives to technology platforms like Praditus are typically one-on-one professional coaching or other types of face-to-face meetings. A one-hour session can cost a couple of hundreds dollars and is usually takes more than one session to derive any value.
Praditus doesn’t claim to give users the same value as a face-to-face meetings with career experts, but believes if it can give 80 percent of that value, then mission accomplished.
Essentially, Praditus wants help people position themselves in the driver’s seat, so they’re able to drive their own career growth, rather than sit in the passenger’s seat hoping to cross paths with an opportunity. To date, the platform has been most popular among people in their early career stages and people seeking a change in their professional life, as well as students. The startup’s top five markets since it’s global beta launch in January has been the US, UK, France, India and Canada.
The basic platform is free for individuals and universities. For a nominal fee, businesses can get extra benefits like exclusive assets to better manage their team, develop their talents and enhance the recruitment process.
Ruso stressed, however, that Praditus is not a recruitment company and doesn’t want to operate like companies such as LinkedIn: “We don’t do ‘sourcing’ like LinkedIn for example. We believe that if you think that your data will be used for recruitment purpose, you will unintentionally choose answers that you think a recruiter will like, instead of selecting those that really reflect what you’re about.”
“I find LinkedIn approach to talent management to be very superficial. I often receive management endorsement from people I never worked with!”
The startup’s end game is not to be acquired by a company like LinkedIn, but to become a company as big and successful as LinkedIn.
“Our mission is to create the leading company, worldwide, to help people grow and know more about themselves,” said Ruso.
Praditus raised €1.3 million (approximately AU$1.9 million) last year from venture capital fund Quadrivium-1, managed by Seventure Partners. Ruso said the company is open to the raising further funds down the track as long as it helps serve the company’s customers and supports its growth trajectory.
For the time being, Praditus is firmly focused on building and delivering a high value product to companies and universities.
Featured image: Yohan Ruso, Founder, Praditus. Source: Provided.