This week, David Koch, founder of Pinstripe Media, and Perry Smith, founder of Brand New Media, announced their respective companies would be launching THR!VE a new business and success-focused media channel and weekly free-to-air television show.
Pinstripe Media has been an expert in creating content for the business and finance sector for over 10 years, It produces Kochie’s Business Builders, which is one of Australia’s longest running business programs that has aired on Channel 7 every summer for nine seasons now. In addition to television, the company also manages the online assets for Kochie’s Business Builders on the Yahoo!7 website and has a number of other publications in its media stable including personal finance site Money Saver HQ that is a joint venture with Newscorp, its own youth focused finance site The Hip Pocket, as well as stake in Startup Daily.
Brand New Media is a global content company with offices in Australia, the US, Europe and Asia. It has played in the area of content development, creation, distribution and marketing for the past 15 years. The company has its own proprietary channelPLAY technology platform, which it uses to deliver solutions for clients that reach both niche and general audiences. The channelPLAY platform uses its data-centric features to provide insights that help to deliver an enhanced viewing experience for users.
The company has its own free-to-air television channel 4ME as well as a number of digital television assets such as Surf.tv, Healthy Me and I Do – all of which cater to strong niche lifestyle audiences.
THR!VE will join that suite of online channels as the first “business and finance” focused channel that Brand New Media will launch. The dual ownership with Pinstripe Media means that all the content that will sit on the platform will be a mix of THR!VE channel ‘originals’ as well as a curated selection of content from Pinstripe’s various media assets. In addition to appearing directly on the THR!VE platform, selected content will be packaged together on a weekly basis and aired exclusively on the 4ME free-to-air television channel in a half-hour format show.
Content on THR!VE will be a mixture of both long and short form content and appear under five distinct verticals: entrepreneurs, business, money, career and investing.
Below is an example of content around investing on Thrive.
Disclosure: Pinstripe Media is a shareholder in Shoe String Media which owns Startup Daily.