Booking Boss, a booking and inventory management system for tour operators, today announced the raising for a $2 million Series A round that will be used to solidify its position in the Australian market and push expansion into Europe.
The round was led by Sydney investors Michael and Daniel Dempsey, founders of ecommerce company Ezidebit, with Seattle-based venture capital firm Acequia Capital and Scott Blume, former CEO of Wotif, also investing.
Renee Welsh, co-founder and CEO of Booking Boss, said that bringing the Dempseys on board will prove invaluable to the company as it looks to expand globally.
She added that Booking Boss expects much of its growth over the next year to come from Europe, with French tour operator ParisTrip the first European company to come on board.
“The popularity of subscription-based, cloud-based software for delivery of solutions for business applications has not been lost on our industry,” Welsh said.
“Low set-up costs, low monthly fees and immediate access to updates are all powerful incentives for European operators to look beyond their local market for the best solution; in turn that makes it much easier for a company like Booking Boss to appeal to geographically remote customers.”
Booking Boss was founded in 2013 as a way to assist the fragmented, labour intensive travel activities industry.
“In any given day we can be speaking to a sole trader who runs awesome walking tours through to large-scale mainstream attractions. Getting the bookings is only part of the time spent day to day for a TAA operator. Organising the financials, capturing information about customers and fulfilling bookings are the things that really take up their day,” Welsh told Startup Daily.
Their SaaS-based solution combined booking and inventory management software with integrated point of sale functionality.
The company has partnered with online distributors including Viator, Adrenalin, and Get Your Guide, and has a range of clients including zoos and wildlife parks, museums, cooking schools, and sightseeing tour operators.