News & Analysis

Microsoft launches Innovation Centre in Adelaide to help boost local startup ecosystem

- March 5, 2015 2 MIN READ

There’s no denying that Adelaide startups are getting plenty of support from government and corporations. At this rate, the city may soon establish itself as the most attractive and vibrant location for Australian entrepreneurs to launch and run their startups. The latest company seeking to immerse itself and support Adelaide’s startup ecosystem is Microsoft. Today, the company announced the launch of the Microsoft Innovation Centre South Australia (MICSA) in Adelaide, which aims to help drive the next generation of startups and accelerate the growth of existing SMEs in the region.

Microsoft’s plan is to graduate more than 40 startups, engage with at least 250 people through training initiatives and create at least 80 jobs for the local South Australian economy over the next 18 months following the launch of MICSA.

South Australian Premier Jay Weatherill said the MICSA will help unlock the State’s potential as an attractive place to do business and investment.

“This new centre is a boon for South Australia and our emerging entrepreneurial community,” said Mr Weatherill. “A more digitally-enabled economy will drive new opportunities for the State Government to engage with community and deliver better services for all South Australians. Importantly, it will drive innovation and help deliver sustainable jobs growth in industries of the future.”

The Centre will act as a hub of innovation for participants to exchange ideas, share resources, mentor and build on each other’s strengths – translating those assets into greater potential business success for the future.

Brian Kealey, Microsoft Australia’s State Director, said the launch of the South Australian Microsoft Innovation Centre will help bridge the gap for startups in their journey, by equipping and inspiring them to innovate.

“At MICSA we are bringing together the best and brightest startups in the local area, supporting them to reach their goals as they move through the mentoring and founder training curriculum. Our mission is to nurture our local talent when they need it the most, with products, resources and connections to drive further innovation,” said Mr Kealey.

Microsoft Innovation Centre South Australia will include:

  • Technical Training and Resources: Running regular training events and full day workshops, as well as access to free software and cloud credits through the Microsoft BizSpark and BizSpark Plus programs
  • Business Development: Free access to meeting rooms and event facilities to help them kick-start their product launches
  • Connection to industry: Working with other incubation and acceleration programs, as well as connection with Microsoft’s customer and partner network
  • Microsoft BizSpark Speaker Series: Run in partnership with Microsoft’s MICSA partners to equip SMEs and startups with the all the necessary business skills they need to run their business efficiently

Tung Tran, Co-Founder of myEvidence, as well as one of the early foundation members of MICSA, has endorsed MICSA, saying that Microsoft has helped the startup turn an idea into a commercial reality through the services mentioned above.

MICSA is part of a network of over 100 Microsoft Innovation Centres in 42 different countries worldwide. The Microsoft Innovation Centre in South Australia joins the Queensland Microsoft Innovation Centre that was launched in 2012.

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