Following a US$250 million capital raise last year, Australian email marketing software provider Campaign Monitor has announced the opening its new headquarters in the heart of Sydney’s central business district as well as plans to hire 100 new employees globally in the next 12 months, doubling its current headcount. The company is also committing to 3,000 paid community service hours for employees.
Founders Ben Richardson (CTO) and Dave Greiner (CPO) embarked on their business journey back in 1999 while they were studying in university. At the time, they were the owners of a design agency and a primary task within their line of work was designing and managing email-based campaigns for clients – hard to do when the platforms available at that time were sub-par and the templates not as beautiful. The pair took matters into their own hands and launched Campaign Monitor in 2004.
The founders had modest expectations. Worst case scenario, Campaign Monitor was going to be a tool that the duo could integrate to maximise efficiency in their day-to-day running of their business. But fast forward six months, and the revenue being generated from Campaign Monitor matched what they were making from design consulting. Another six months down the track, it was triple the consulting revenue and the pair decided to commit themselves wholly to Campaign Monitor.
After 10 years of good old fashioned bootstrapping, last year, Campaign Monitor secured USD$250 million (AUD$266 million) of funds from US-based venture capital firms. This was, and still us, the largest capital injection experienced by an Australian technology company ever. The company also acquired online survey software company GetFeedback at the end of last year.
When it comes to email marketing platforms for business, Richardson and Greiner are kicking it with the top companies in the world. Campaign Monitor is being used by over 120,000 companies globally, including BuzzFeed, Coca-Cola, Disney, Fitbit, Rip Curl and the San Diego Chargers.
Alex Bard, CEO of Campaign Monitor said the new Sydney headquarters was “designed to attract the best talent, create a highly collaborative environment and enable [the company] to deliver great products in less time”.
Campaign Monitor now has offices and 24/7 live support in 20 cities globally, including San Francisco, New York, London and Sydney.
The new Sydney headquarters is 2,300 square metres in size and is currently occupied by 64 employees, with room for at least another 88. In case you were looking for a new job, there are also two ping pong tables, a 360-degree view of Sydney from the top two floors, a kitchen where breakfast and lunch is prepared for employees and a coffee-bar with a barista on staff. The company also ranked eight in Best Places to Work in Asia for 2015.
In its commitment to give back to local communities, Campaign Monitor will be paying its employees to do 3,000 hours of volunteer work.