Startups like Zoom2u and Sendle will see massive growth this year as ecommerce sector looks to break the $2 trillion mark

- January 19, 2015 2 MIN READ

Zoom2u, the on demand express courier service that claims to save customers up to 40 per cent, launched last year and quickly became a fast starter, servicing Sydney, Melbourne, and Brisbane.

The company was founded by Steve Orenstein, who launched Connect2Field when he was just 19 years old and then sold it to American giant Fleetmatics (NYSE:FLTX) early last year.

Orenstein launched his latest service in September last year to focus on shaking up the courier industry. Zoom2u delivers any parcel within a 60km radius of the Sydney, Melbourne, and Brisbane CBDs in three hours and enables customers to track and connect with the driver to find out exactly where their parcel is. Zoom2u can also be used to deliver online orders to customers within the day with its ecommerce integration.

“The eCommerce boom in Australia has meant people and businesses are ordering products online, but don’t want to wait days to receive their goods. Like taxis, the courier industry is ripe for disruption. Very little has been done to improve the customer experience, so I’ve set up Zoom2u to change that and respond to customer demand,” said Orenstein.

Individuals and businesses can register online for Zoom2u or via the iPhone and Android apps, and then nominate pick-up and delivery details.

Once the goods are picked up, the customer is able to track where the courier is in real time and how long it will be until those goods arrive at their destination. When the job is complete, a notification is sent via email or through the app. Customers then have the ability to rate the courier’s service out of five stars.

Essentially, Zoom2u combines the convenience of transparency (around locality) that apps like goCatch and Uber have at their core, and gives more control back to their consumers.

Another startup that we wrote about last year doing interesting things in the courier space is Sendle, cofounded by James Bradfield-Moody and financially backed by the NRMA. This company also set out with the goal of disrupting Australia Post’s monopoly on ‘delivery’ by choosing instead to make the core focus of the company the ‘pick up’ – people can choose whether the ‘sender’ or ‘receiver’ are the ones who pay. Along with a flat pricing model, this has also made it extremely attractive to users.

James-and-Sendle (1)

James Bradfield-Moody | Sendle.com

In 2015, Australia will see quite rapid growth when it comes to parcel delivery, a direct result of the rise in the amount of businesses within the Australian e-commerce sector. The Democratization of Ecommerce report from BigCommerce estimated that the sector would be worth $2 trillion this year.

There will be two distinct services that ecommerce startups will be looking for when partnering with couriers this year: enhanced tracking features and the cheapest / flat rates for scalability purposes. Both Zoom2u and Sendle are in prime position to claim a large chunk of the market and convert unhappy clients away from more traditional courier methods.