News & Analysis

Rupert Murdoch acquires Indian based startup BigDecisions

- December 22, 2014 2 MIN READ

Over the weekend, News Corp officially announced that it had acquired Indian based startup BigDecisions.

The startup founded early last year by Manish Shah and Gaurav Roy originally started as BigDecisions.in however recently it moved across to a dot com domain name prior to News Corp finalising the acquisition of the company. Over 40,000 people have already used the platform to make ‘better informed decisions’ – for the most part these are all related to personal financial decisions of users.

Using interactive decision making tools, which are powered by a sophisticated algorithm and data, BigDecisions delivers users what it claims is unbiased information and analysis around a number of topics like health and life insurance, retirement planning, education options for children and even buying and renting real estate.

Screen grab | Mumbai based startup BigDecisions

Screen grab | Mumbai based startup BigDecisions

In an official statement, Robert Thomson, Chief Executive of News Corp explained that the type of trusted technology that BigDecisions has created is something much-needed in India.

“Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data,” he said. “BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs. This platform will be high quality, privacy-protected and easy-to-use.”

The acquisition of BigDecisions.com includes the site’s parent company, FinDirect Services Pvt Ltd.

As stated in a press release, News Corp’s investment follows its announcement in November that it had acquired a 25% stake in PropTiger.com, a leading residential real estate platform that also provides accurate and independent data and information to India’s homebuyers. News Corp’s other operations in India include Dow Jones, The Wall Street Journal, Factiva and HarperCollins Publishers businesses.

For BigDecisions founders Shaha and Roy, this is an aqui-hire situation and they will help oversee a significant expansion of the team as well as its consumer offerings, reporting to Raju Narisetti, News Corp Senior Vice President, Strategy.