News & Analysis

Business acceleration programme ClubCEO launches in Australia next year, but what exactly is it about?

- December 12, 2014 4 MIN READ

Danny May, a Sydney-based serial entrepreneur who founded Muscit Industries, Global Creations and Lingmo International, has secured the international rights to operate ClubCEO in Australia. ClubCEO claims that it will bring together decision makers, high-speed implementers and high net worth individuals into a consortium environment whereby new businesses will be launched in a specialised way.

ClubCEO Consortium International was founded by South African entrepreneur Andrew Smith, who is also the brains behind other business training programmes including kidCEO, juniorCEO and apprenticeCEO. ClubCEO Australia will follow in the path of its international counterparts (South Africa, UK and US) in that it will teach businesses two concepts and methods: Intentional Congruence (IC) and High Speed Implementation (HSI). According to Smith’s website, IC is pretty much synonymous to ‘intentional growing’ and requires entrepreneurs to ‘think big’. The website uses Richard Branson, Donald Trump and Elon Musk as examples of entrepreneurs who have embraced this concept.

There appears, however, to be some inconsistencies in the branding and marketing of ClubCEO. May said that ClubCEO is for “existing business owners who are looking to increase their business portfolios and create localised and international income streams”, not startups because “they do not have the necessary skill set to add value to the other members within the ClubCEO consortiums”. Yet, on ClubCEO’s international websites, it mentions ‘start up’ and ‘start-up’ in various places.

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Later on, when May tried to explain the six pillars of support that ClubCEO operates on – namely, accounting, legal, marketing, consulting, buying and selling, and live streaming – the word ‘start up’ was mentioned again.

As all new businesses require the basic platforms for fiscal, legal and marketing responsibility, ClubCEO recognised the need for a systematic launch protocol. The Big 6 support system was created giving the members and new business the vital support to ensure a great start up. These 6 elements are there to make sure all aspects of the new business is done in the best possible way and that success is guaranteed.

We can only assume, at this stage, that ClubCEO is for entrepreneurs that are successful and are looking to launch new startups to add to their portfolio. But if they’re already successful, they’re likely to have strong networks, and don’t necessarily need to pay for a membership based service for future success, right? Wrong?

When Startup Daily asked for examples of previous success stories, May responded, “The ClubCEO program was developed by a highly successful businessman in South Africa who took 13 business owners in a consortium and developed 27 different business in diverse market segments. This attracted such a buzz that successful business people from the around the world are flying in the find out how he went about achieving these successes. It even attracted the attention of local SA TV stations who are now looking to create a reality series through his business model.”

Unfortunately, Startup Daily was not able to identify the names of any businesses that have become international success stories with the help of ClubCEO. This could be for privacy reasons, but if the programme wants to make big claims like “ClubCEO … is the fastest way to enhance your existing business as well as affording you the platform to create new businesses, and can assist the entrepreneur in building local and international income streams” then examples of successful businesses are necessary to the credibility of the programme. Other entrepreneur organisations or programmes in the country like Rare Birds and Entrepreneur Card are more transparent in their mission statement.

This is not to say that ClubCEO won’t offer value to local entrepreneurs; it’s just unclear what that value is. The only thing we know at the moment is that ClubCEO will be hosting a 12-month programme whereby successful business owners join a consortium, learn about two concepts (IC and HSI), and the two concepts will then be combined to offer a platform for members to launch multiple new businesses together through a controlled and structured process.

“The ClubCEO Consortium is not a group of time wasters or procrastinators, it involves only highly successful business people and self-starters that may be apart of this Inner Business Revolution.”

“Essentially, each member joins a ClubCEO Consortium in their respective district areas and through their communicative portal they can launch their business ideas locally and then through an international support mechanism, can take their ideas international.”

“Each consortium works in unison to provide a platform for fostering growth across a network of business teams; first you start a new idea in your local consortium, then go national and ultimately become a worldwide businessperson.”

“Every economy needs new businesses to be started so that there can be new products and services, more jobs created and a wave of entrepreneurial creativity produced. The ClubCEO acts as a catalyst to launch and create multiple new businesses in a dynamic systematic way that has never been achieved before.”

“The ClubCEO concept is a world’s first and is taking the business world by storm. These revolutionary ideas and systems are creating new businesses which stimulates an economy and is a must for budding entrepreneurs who want to learn the transformational business language.”

Kudos to anyone who can decode this fluff, because at the moment, it all sounds like a bunch of promises. But we’ll find out what the real deal is next year, and it may well be something that’s truly valuable in Australia.