Australian software company Bigcommerce has today announced its partnership with Alibaba, a global wholesale trade platform that recently had the largest IPO in history with a market capitalisation of more than USD$220 billion. As a result of this partnership, Alibaba will integrate its buyer and supplier network with Bigcommerce, allowing Bigcommerce’s 55,000+ merchants to source over 1.5 million products directly from manufacturers based in China, India, the US and Thailand, among other countries.
According to industry research, 84 percent of online merchants (Gogo Dropship, 2014) find establishing a drop ship supplier or wholesaler relationship to be the foremost roadblock to starting an online business. Removing this barrier is one basis of the Bigcommerce-Alibaba partnership. Of course, there are other synergistic, mutually-beneficial value exchanges that become apparent. By removing a major barrier to entry, Bigcommerce becomes a more holistic solution for ecommerce entrepreneurs and Alibaba gets to tap into Bigcommerce’s merchant network.
In a media release, Eddie Machaalani, co-founder and CEO of Bigcommerce said Alibaba provides access to the world’s largest network of suppliers and manufacturers of goods, which will help Bigcommerce’s merchants “build their online presence and expand into new revenue opportunities.”
In the same release, Michael Lee, Director of Global Marketing and Business Development at Alibaba, stated that the two companies are “building an integrated ecommerce ecosystem.”
The following is a summary of the benefits Bigcommerce merchants will receive as part of this new partnership:
- Shortened sourcing cycle: Bigcommerce merchants can source products directly from manufacturers around the world — including the ability to find suppliers and receive quotes within 48 hours with the AliSourcePro service.
- Convenient access to new and hard-to-find inventory: Finding new and niche products is made easier for Bigcommerce merchants with the integration of Wholesale Checkout, Alibaba.com’s wholesale marketplace with products at low prices and low minimum order quantities.
- Simplified buying process and streamlined checkout: Bigcommerce merchants will have single-click access from the Bigcommerce platform to Alibaba.com where they can find products, register and complete purchases.
- Safe and secure way to connect with trusted suppliers from around the world: Bigcommerce merchants can purchase goods directly from a large network of independently verified manufacturers. Merchants also receive access to Alibaba.com buyer services such as Escrow, a payment protection program, and third-party inspectors for quality control.