Pornhub has just launched a new record label, Coolio rumoured to be first artist signed

- September 26, 2014 2 MIN READ

Pornography. It’s big business on its own, but what happens when it one day decides to expand its horizons and venture into say, aural pleasure?

Well ponder no more. Pornhub, one of the world’s largest free online porn sites has just launched its own record label Pornhub Records. At the moment, the label has not announced or signed on any artists (rapper Coolio was rumoured to have a deal) but they are looking for an iconic Pornhub anthem to help mark their arrival on the music scene.

How they are going  to find their song is via a contest where the winner will receive $5,000 as well as a music video, a spot in Pornhub TV and a guaranteed viewership of 500,000 hits. The winning song does not entitle the artist to a record deal, but it could prove to be the right opportunity for struggling artists to erect a career in such a tough industry.

Suprisingly, Pornhub’s vice-president Corey Price told Billboard that they weren’t looking for acts that were specifically porn-focused. “We’re an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance.”

He adds that submissions to the record label thus far have ranged from rap to country to erotic folk.

This type of wayward venture is not uncommon for established companies, such as what Richard Branson did with his Virgin empire moving into airlines. In the digital age where porn is widely consumed and rarely taboo, pornography is no longer just big business, it’s going corporate. Will we see a Pornhub Childcare services one day? Best not hold your breath.

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Pornstar Sasha Gray is now a DJ

The Pornhub Song Search Contest is now open with entries closing on November 30th. Unfortunately, the blanket Pornhub rule still applies to this contest – all entrants must be the age of 18 or over.