Fashion is an enigmatic space and many startup founders struggle to decipher the do’s, don’t’s and WTFs that have been put forth by some of the most influential and critical characters in the field of fashion. Although there are plenty of ‘how to dress for business success’ theories available on the internet, oftentimes, personal style is the last thing a startup founder wants to deal with when they’re busy
swimming through goop creek hustling. But one New Jersey-based CEO is so stylish, it makes you want to rethink the loose t-shirts and baggy pants that you believe you’re getting away with even at business meetings. Mr. Cory of Mr. Cory’s Cookies is probably the most stylish CEO ever, and he’s only nine years old.
When you look this good, the quality of your personal style can reflect the quality of your brand and subsequently your products. I know nothing about Mr. Cory’s Cookies, but the CEO has got so much ‘swag’ that I want to order a batch. That said, Mr. Cory is an experienced actor having worked professionally in theatre, film, television, commercials and print since the age of three. He must have developed his sense of style quite early on, and he’s not afraid to flaunt it.
But what’s more impressive than his style is his business acumen. On the ‘About Us’ page of www.MrCoryCookies.com, it states that back in 2009, Mr. Cory was fed up with taking the bus to school and wanted to buy his mum a car so that she could drive him. Many kids would just whinge and whine to get what they want, but Mr. Cory realised he needed to come up with a solution to make it happen. His solution was to sell hot cocoa to raise the funds needed to purchase a car. Outside of homework hours, he would sell hot cocoa in front of his New Jersey home.
Recognising that her son was inherently entrepreneurial, Mr. Cory’s mum encouraged him to continue selling hot cocoa to save money for college. Not only did Mr. Cory continue in his hot cocoa endeavours, he also diversified his offering to include lemonade and cookies. He was selling each item for $1; and word spread quickly that a cool kid in town was selling some delectable treats. It wasn’t long before Mr. Cory’s loyal customer base grew.
Mr. Cory then decided he wanted to make all-natural cookies – with no preservatives or artificial flavours. He and his mother spent months reading cookbooks and experimenting with original cookie recipes, after which they uncovered “the perfect chocolate chip cookie” – and it became a local hit.
The sales of his chocolate chip cookies was soaring steadily, but the story doesn’t end there. After consulting his customers Mr. Cory developed the business further. Not to exclude the health-conscious market, he decided to create the ultimate guilt-free cookie – made with oatmeal, raisins, and no sugar. His healthy treats were also selling out across New York.
Though he’s only nine years old, Mr. Cory is already looking forward to a future of teaching other kids to start their own businesses. What an impressive kid and a prime example of why we should encourage entrepreneurial kids to pursue their ideas.
Last year, Creel Price, Founder of Club Kidpreneur stated that, “There is something quite special about kids learning the highs and lows of business, how to handle customers, building their financial literacy skills around handling cash and setting prices to make profit.”
Graham Berman, General Manager of Club Kidpreneur, told Startup Daily in a previous interview that encouraging entrepreneurial thinking can empower children – especially if they’re not naturally academic, artistic or sporty. He also said that kids should be taught that it’s okay to fail.
“It’s all about learning from that experiment and then pivoting. This is very important for kids to learn,” he said in the interview in November last year.
“Often in schools, they provide participation awards to congratulate every child in the room. While this is certainly encouraging, the problem is when they’ve hit their first hurdle – whether in or out of school – they don’t know how to handle it. We’re trying to teach kids to experiment, trust their instincts, make decisions and accept failure.”
Check out Mr. Cory’s Instagram posts: