News & Analysis

Home automation startup Wattcost wins Rackspace's Small Teams Big Impact competition

- September 12, 2014 < 1 MIN READ

Last night, at the Cell Block Theatre in Sydney’s National Arts School, six Australian startups delivered 5-minute pitches in front of a star-studded judging panel that included Robert Scoble, Ben Chong, Melissa Widner, Rick Baker and Chris Ridd. 

The winner of Rackspace’s second annual Small Teams Big Impact competition was Wattcost, the creator of a consumer-oriented WiFi-based technology that captures real-time data from electricity meters with a “stick-on” optical sensor.

Co-founded by David Soutar, Wattcost disaggregates individual home appliance use and costs for real-time appliance-level safety alerts and personalised savings advice on users smartphones and tablets. 



All finalists in the competition were of high calibre, and included:

  • Elex Ratio, a legal professional services organisation offering consulting and systems integration services to Courts around the world.
  • Makers Empire, developers of 3D printing software for schools and learning applications.
  • Pasa, an e-commerce platform that aims at assisting ethical co-operatives in low-income countries in exporting their products all over the world.
  • RecycleSmart, an organisation that specialises in providing visual bin inspections, community engagement and incentives for households to dispose of waste more consciously.
  • Today We Learned, an application designed to encourage parent engagement in school education.

Angus Dorney, Rackspace ANZ General Manager, said they were “blown away with the quality of entrants in this year’s Small Teams Big Impact awards.”

“[T]he six finalists represent the impressive levels of innovation we are seeing in the ANZ startup community.”

Soutar won a round-trip to San Francisco with four nights’ accommodation to meet with investors and profile his product to the world. He will also be interviewed in Scoble’s recording studio, which will then be featured on Scoble’s social media channels that have strong followings: 400,000+ followers on Twitter, 600,000+ followers on Facebook.