Myagi, a Melbourne based startup has raised $500,000 in seed funding from local and international investors which will be used to expand their specialist online training platform, that helps retailers and brands deliver better customer service on the shop floor.
Simon Turner, CEO of Myagi says that wayward customer service is a real problem in Australia, with only one in four consumers reporting they experience good customer service when they shop. Bad customer service is hurting retailers at the checkout.
Much of the blame for this decline in customer service can be attributed to inadequate, outdated and expensive training methods being unable to keep pace with the rise of a far more dynamic retail landscape. Retail staff are now expected to juggle a far greater volume of information about products, prices and consumer rights than ever before.
The team at Myagi helps solve some of these new demands faced by retailers through their social training platform that allows retailers and brands to create training and distribute it to staff within minutes.
“Myagi cuts out the complexity of getting expert knowledge into the hands of retail staff by connecting brands & retailers on a single platform and providing a suite of simple yet powerful tools for them to create training content.” says Turner.
The company has experienced early successes with some of Australia’s most well-know brands and retailers, helping them boost customer service and sales in a short period of time.
“Our vision is to put great customer service training within reach of all retailers and their suppliers, not just the big guys – we want staff to be up-to-date at all times to ensure they’re prepared for the new breed of highly-informed consumer” Turner says.
The Myagi platform focuses on video-based training of sales associates, allowing retailers and suppliers to self-author and share training content. The platform rewards trainees for their engagement with incentives and offers data integrations with existing systems and analytics to measure and provide feedback on all aspects of training.