News & Analysis

No more awkward events: Eventbrite launches free educational resource Event Academy

- June 19, 2014 2 MIN READ

There’s nothing worse than attending a disorganised event and witnessing the hosts run around looking flustered. In an effort to bring cringe-worthy events to an end, Eventbrite, the global online events marketplace, has just announced the launch of Event Academy, a free online educational resource for anyone looking to organise an event, large or small.

Since its inception, Evenbrite has worked with thousands of event managers across 187 countries worldwide, and has hosted over 75,000 events in Australia alone. As one of the world’s leading independent ticketing platforms, Evenbrite has a wealth of knowledge that it is passing onto local organisers to help improve their event planning, promotion and ticket sales.

The Eventbrite Event Academy provides tips and best practice information covering all aspects of event management  from planning and promotion to on­-the-­day activities and post­-event communication. Content includes organiser profiles, case studies, trend reports and interviews and webinars with industry superstars.

The Academy will also provide specialised material for the following event categories: Conferences and Tradeshows, Endurance Events, Festivals and Consumer Events, Fundraisers and Galas, Music and Entertainment.

Eventbrite’s International Expansion Manager, Elsita Meyer-­Brandt said the Event Academy aims to empower event managers of all shapes and sizes to plan, create and host great events.

“At Eventbrite we believe that knowledge is power and giving people access to comprehensive resources and information will help them be more successful. As the leading events marketplace, Eventbrite is in the position to tap the wealth of industry intelligence and know-­how and bring it together in the one place, for the benefit of event organisers everywhere,” Meyer-Brandt said in the media release.

“We know how busy event organisers are, and while many would like to attend professional development sessions, they sometimes simply don’t have the time. Eventbrite’s Event Academy is a free 24/7 resource that enables event organisers to learn from their peers to better themselves ­ at a time that is convenient to them.”

The launch of the Event Academy follows the opening of Eventbrite’s APAC office in Melbourne in March this year.

The Eventbrite Event Academy is available now for free via eventbrite.com.au/academy.