Stock My Store ups the ante in Aussie distribution game

- May 26, 2014 2 MIN READ

Entrepreneur Nicole McIver is no stranger to the sales and distribution game. At 28 years of age, she’s already been recognised for her talents in various lists including Anthill’s ’30 under 30′ as well Shoe String’s Top Australian Female Entrepreneurs list this year.

For years, McIver has built her brand, Wholesale Baby, into one of the country’s major players in the highly lucrative market of “mum’s and bubs” products. In the process, McIver and her team have also been pivotal in the success of many well-known new products in this space – finding them and taking on the distribution role for mother and baby targeted startups.

With this strong background of working with hundreds of niche retailers across the country, McIver has decided to up the ante and take things to the next level with her newest venture Stock My Store.

Stock My Store has been created to provide a 24/7 marketplace for retail stores to browse, enquire and order the widest possible range of products without having to leave the office and waste time viewing samples and every other time-sucking task that comes with buying inventory.

It showcases brands that are both new and already established, as well as international brands allowing users to tap into a truly global solution for its customers.

The Stock My Store website goes live today.

The Stock My Store website goes live today.

For product owners, the service will allow retailers to purchase stock directly from the manufacturer without having to go through a middleman, as well as provide manufacturers with a portal through which they can manage their orders and invoices. Essentially, McIver has automated the role she has played in the marketplace for the past few years.


Founder of Stock My Store Nicole McIver

Founder of Stock My Store Nicole McIver

McIver is part of what is fast becoming a strong connection economy across Australia, a movement that Seth Godin has recently started to talk about quite extensively.

Godin says, “The connection economy enables endless choice and endless shelf space and puts a premium on attention and on trust, neither of which is endless”.

McIver is a shining example of this. Unlike other new platforms that would essentially have to start from scratch, building a two-sided marketplace for a service such as this, the ground work of breaking into this space has already been done. McIver has hustled for years on the phone building strong relationships with both retailers and suppliers. These relationships are going to give McIver a head-start against other upstarts entering the space at the moment.

Stock My Store goes live today, and already has just under a hundred brands and a growing number of retailers using the system.