It’s a hard life being an entrepreneur – especially in the early stages of a startup, when resources are scarce. While many entrepreneurs choose odd jobs at bars and cafes to earn extra cash, or just continue in their corporate roles, Dane Westerweller felt that was too boring. Instead, he decided to launch an Adult Service private booking engine and hire himself out as a stripper at hens parties.
His startup, Mate of Mine, cuts out the middle guys – that is, talent agencies – allowing people to connect directly with promotional models, glamour models, grid girls, topless waiters and waitresses, and adult entertainers for bucks and hens parties.
“You could argue that it’s not the ideal way to fund a startup. But, sex sells,” says Westerweller.
Bucks and hens parties are expected to get “bigger, wilder and costlier than ever before”, according to Westerweller, with millions of dollars to be spent on lavish “last nights of freedom”. A female can earn an average of $390 for three hours work at a party. Males earn slightly less.
The idea for an adult booking engine spawned from frustration, when Westerweller was organising a friend’s bucks party.
“I called up about five agencies who all gave me the same story. The models I wanted weren’t available, but they could organise another girl for the day,” he says. “I just thought there had to be a better way to book talent online.”
A private booking system means there is no need to liaise with agencies to secure talent for an event. Instead, people can simply send a private SMS.
Clients are required to pay a 10 percent deposit to confirm their booking, and the rest is paid directly to the model on the day. Mate of Mine takes a commission on each booking.
In its first week of launch, Westerweller has already had three bookings for hen’s parties in Sydney. He admits his girlfriend isn’t all that thrilled about what he’s doing:
“[B]ut with no venture capital, I have to make my own money and rules to survive,” he says.
Westerweller also aims to break into the US market by hiring out some of the world biggest porn stars to bachelor parties and events. He says rates vary based on the level of Porn Star people are looking to book.
“If you have a lazy $10,000 you could probably get Jenna Jameson, Jesse Jane to come and hang out with you and the boys,” Westerweller says.
At the very least, this is a highly scalable business.
Meanwhile, let’s appreciate the glory that is Channing Tatum and Matthew McConaughey.
More information is available via mateofmine.com.