Pandora co-founder invests $600,000 into legal startup LawPath

- May 12, 2014 2 MIN READ

Co-Founder of Pandora Jewellery, Brook Adcock, has invested $600,000 into Australian online legal services startup, LawPath, saying the startup is disruptive and has the potential to scale beyond Australia.

LawPath is a one-stop-shop for individuals and businesses with legal needs. The two main services they offer include connecting people with legal issues to lawyers with the right expertise, and documenting legal arrangements at a significantly reduced cost.

“Using the unique LawPath process people can get their own specific legal document, be it a will, an employment agreement, whatever, produced with lawyer sign-off for 10% to 20% of the cost of going to a normal lawyer,” says Paul Lupson, LawPath’s Co-Founder and CEO.

LawPath has reversed the way documents are normally created. Usually, a client goes to a lawyer and explains their issue. The lawyer then prepares a document which the client has to look at and provide comments on. The lawyer will redraft again and again to capture the client’s thoughts.

Whereas, the LawPath process involves the client getting the document first and inserts the specifics of their matter into the document. The document is then provided to a lawyer for an inexpensive fixed price review. The LawPath process drastically reduces the expense of unnecessary versions of documents.

There are currently over 400 lawyers on the LawPath network and they are joining at the rate of two per day. In the last year over 3,000 legal questions were dealt with by the website.

With online legal services increasing in popularity in the US, Adcock aims to provide the marketing guidance needed to help bring LawPath to the forefront: “This is a once in a generation opportunity to change a market.  I hope to apply some of the marketing lessons we learnt from Pandora to help LawPath become a household brand in Australia. It feels like the right idea at the right time with the right people.” 

Image: LawPath Co-Founders, Damien Andreasen and Paul Lupson.