Scale your startup through outsourcing

- April 9, 2014 2 MIN READ

As an entrepreneur, you most likely are trying to grow your company’s sales whilst also juggling admin, marketing and every other task necessary to build a sustainable business.  This is doable, however, not ideal and damn near impossible to keep up on a daily basis.

There comes a time where you will need to find the optimum balance between bootstrapping and company growth. You need to be able to increase the size of your team without decreasing your bottom line. For most startups and SMEs, this is very tough to do. Luckily, technology and an increasingly global economy have made worldwide talent more accessible than ever.

The following are my top five tips to help you unearth the universe’s talent pool and allow you to better scale your business through outsourcing.

Know exactly what you want

A surefire way to outsourcing failure is to hire someone without a clear idea of what they will be doing on a daily basis. DO NOT DO THIS. You will waste your time, money and patience. It is extremely important to outline in detail all of the jobs, big and small, you envision this person doing. Really think about those mundane tasks you currently undertake on a daily basis and how it will save you time by outsourcing these to someone else.

Do not expect a 360-degree solution

Keep in mind that one person cannot do everything. They can’t in Australia and they certainly can’t in other countries.  If they say they can do everything, they are lying and odds are you will be thoroughly disappointed with their work. With that said, it’s important to separate roles into different positions if you are looking to outsource more than one area.  Do not attempt to find an expert PHP web developer skilled in lead generation who is also good at bookkeeping. The more defined your job description and role is, the better results you will get.

Find the right staff

This one is obvious, however, easier said than done! If you do not have the time or knowhow to recruit international staff, do not attempt to do so. You are better off using an agency that will take your job description and find staff that tailor-fit the skills and qualifications you’re after. Make sure whoever you use interviews candidates themselves, conducts reference checks, and has time-tracking software for you to monitor your staffs work.

Conduct extensive and thorough interviews

This may sound elementary, but it is also very important for you to conduct a thorough interview. Treat this just like you would an in-house employee. This person is about to join your team so make sure that they fit in with your company’s culture and are someone you want to work with on a daily basis. If you are interviewing technical staff such as a graphic designer or web developer, have them conduct a test activity to make sure they have the correct skill-set you’re after.

Make staff feel like “part of the team”

Once you hire, it is extremely important to treat the staff just like you would anyone else in your company. Include them on team meetings, set KPIs and goals, and communicate with them daily. This will increase their motivation, ensure loyalty, and improve their overall performance. By treating the staff like a valued member of your team, rather than a cheaper alternative to in-house staff, you create a long-lasting business relationship that will reap rewards for years to come.

Do you have experience with outsourcing? Please share any hints and tips!