Consumer Psychology and the E-Commerce Checkout

- April 11, 2014 < 1 MIN READ
E-Commerce Checkout

Knowing how a consumer’s mind thinks is very important in business, especially for ecommerce sites. If you are looking to expand into the ecommerce market and develop your startup, you need to be aware of some crucial elements that may affect consumer behaviour online.

Every aspect of how you build your website for business sales affects the consumer journey and how they move forward to the checkout stage; so in order to push them through to payment and not allow them to abandon their basket, take a look at the Consumer Psychology & The E-Commerce Checkout data graphic below.

The data graphic comes courtesy of the Vouchercloud coupon site and they have taken a deep insider look into the psychology of online shoppers and what affects them. Key data is provided on site speed, abandonment statistics, ecommerce design, product imagery for better returns, product reviews, and categorisation of consumer, user behaviour and demands online.

Consumer Psychology and ECommerce Checkouts Infographic (1)

Featured image: Shutterstock.