Startup wages war on wasted time in meetings!

- December 11, 2013 2 MIN READ

I don’t know about you but meetings are my number one killer when it comes to productivity in my business. There are a lot of people that want to meet with us and in return there are also a lot of people that we want to meet with.

There is always a purpose to every meeting I say yes to, ideas and strategies are also discussed, but quite often agenda’s fall to the side after they are finished because during the session there was no clear plan put in place and responsibilities locked down in real time.

Minute is the first and only iPad application (that I can find) that enables anyone to collaborate, share, and manage their meetings in real-time anywhere there is an Internet connection. The European startup decided to launch their product first in Australia.

The Australian market was selected for the launch of Minute due to the country’s high concentration of tablet devices, which are growing in household penetration from nearly 50 percent in 2013 to 80 percent in 2018, according to a recent reportAustralian Mobile Device Usage Trends, published by research firm Frost & Sullivan.

“We devised and designed Minute because we know that for most workers and managers, meetings are not as useful as they should be. We can all relate to that feeling; sitting in a meeting with our colleagues all the while knowing it won’t achieve anything of value,” said Roel Noort, CEO of Minute.

“With Minute, anyone with an iPad can supercharge meetings, spending less time in them and getting more done. It empowers workers to make their meetings more productive and collaborative. Minute is the next step in the paperless office, and we hope it will make a significant impact on productivity and efficiency in businesses of all sizes, all around Australia.”

Roel Noort, CEO of Minute

Roel Noort, CEO of Minute

Minute can interface with Facebook, LinkedIn, and Google, which makes it easy to connect with fellow attendees through social networks.

Integration with Microsoft Exchange, Google Apps, Evernote, and Dropbox enable effortless sharing of meeting minutes, to-do lists, and other documents in the cloud.

The video explainer does a good job explaining what the app is able to do and the benefits to the user, my only issue with it is that if it is an exclusive Australian launch it should be voiced by an Australian accent to reduce user friction and be consistent with their approach to the market.

I understand that bootstrapped animation services are cheaper with a standard American accent but startups should keep in mind friction and conversion when designing these for their sites.

The Minute application is now available to download for free via the Apple App Store.